When your sales prospects come through the contact center, you have to be aggressive. After all, for the professional, sales is a sport. There is a clock that limits the number of leads you can handle and presentations you can make in a day. There is competition because performance determines who gets the compensation prize. There is a limited sales and marketing budget from which to staff your sales reps and provide them with quality leads. And of course, there is strategy and technology that can be leveraged to provide a competitive advantage relative to other companies in your space. This perspective is not just for those in the big leagues. As in any sport, you can always study and apply what you learn from the pros to achieve exceptional performance.
Here is a winning game plan that has been successfully deployed by one of our clients, a large Midwest database marketing services provider that runs up to 400 different campaigns simultaneously, including Super Bowl ads...
