Kevin Burke founded Lucid Marketing to build relationships between brands and customers. About a year ago, the company started focusing on mothers, figuring Mom was key to the household budget. That focus has turned up some interesting nuggets. Gwynne Young, managing editor of CRMGuru.com, spoke with Burke, to find out what makes moms different—and how marketers can benefit from that knowledge.
The following interview was edited for length and clarity.
Gwynne Young
I'd like to welcome you to a discussion on a report Lucid Marketing did on a survey of mothers' in their use of email and response to email marketing, Email Marketing's Impact With Moms. Kevin Burke, would you introduce yourself, and tell us a little bit about Lucid Marketing?
Kevin Burke
I started Lucid approximately six years ago,...
