We are well passed the assumptive phase that that the majority of businesses choose to include a social media strategy as part of their overall marketing. According to an EConsultancy study, 64 percent of businesses now see social as a major part of their programs and consider themselves past the "experimental phase." A large percentage of these businesses, especially ones that have bigger marketing budgets and people to support each individual marketing initiative, will actually hire someone just to manage the social aspects of each campaign.
Yet few businesses have mastered turning their social channels into a tool for their lead funnels. In fact 41 percent of those surveyed for the same study said they still don't have definitive ROI for their social programs. Evidently, social feels good, but there are still too many question marks as to how to turn that Google+ business page into a...
