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John Refford

John Refford

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John Refford is a Financial Service professional with 17 years experience including 13 years management experience. John writes about Marketing Technology at his personal blog refford.com and at his personal twitter account @iamreff. His writings reflect his own opinions and not those of his employer.
  • 0 comments 115 reads
    Posted on 2013-05-07
    Iron Man Toon

    Ultimate Wearable Computer

    I’m Sorry

    If you follow me on twitter or instagram you’ll see I share a lot of information pertaining to wearable computers. Specifically the Pebble watch and Google Glass – the first commercially popular examples of wearable computers.  I’m here to tell you that I’m sorry for distracting...

  • 0 comments 294 reads
    Posted on 2013-04-24

    My new favorite podcast is Social Pros – “The Show For Real People Doing Real Work In Social Media.” A recent episode of this podcast sparked this blog post.  At 41:00 in the episode, Jay Baer remarked that asynchronous communication (e.g. email and social media) is more efficient and that’s why people use the phone less.

    ...

  • 0 comments 256 reads
    Posted on 2013-03-13

    Everything That Can Be Social, Will Be.

    Although short, this was a useful outline of what it takes to become a social business. You can check out there book here for more info.

    10 Fundamental Concepts to Achieve A Social Business

    Social Design is needed because the days of accidental success are over.

  • 0 comments 460 reads
    Posted on 2013-01-18

    Get Ready For Wearable Tech.

    You have a  cable management system for your corporate data center servers; I have a cable management system for my car.  I have not one, but two battery packs with me – at all times – just in case anything needs recharging.  While writing this I have 7 screens pointed at me.  I recently used my woodworking skills to create a custom cradle for my iPhone.  Are you getting the picture?  I’m a gadget geek.  And things are about to get worse – I mean better – for both of us.

    Wearable computers?!? Yes!

    The next few years will be the “Internet of Me“. Devices are being built to connect you to your digital world –  and you’ll wear it. Want proof?

  • 0 comments 1,451 reads
    Posted on 2012-12-08
    Marketing Technology 5

    Marketing Technology 5

    5 Marketing Technology Stories you might have missed

    MT5 Edition: #65

    Stories This Week: Best Apps of ’12, Twitter advertising best practices, social media’s 15 mins, 5 Marketing Mega-Trends, Socl – MSFT’s social network

    1. 25 Standout Apps From 2012

    [Mashable] ...

  • 0 comments 1,025 reads
    Posted on 2012-12-01
    Marketing Technology 5

    Marketing Technology 5

    5 Marketing Technology Stories you might have missed

    Well Movember is over, but it’s not too late to make a donation! If you’re interested and able you can donate here: http://MoBro.co/iamreff

    MT5 Edition: #64

    Stories This Week: Social doesn’t drive sales, Lanyrd steps in to fill a gap, growth in mobile, mobile SEO tips, Thunderclap

    1. Twitter Generated Zero Percent of Black Friday Sales

    [...

  • 0 comments 1,106 reads
    Posted on 2012-11-24
    Marketing Technology 5

    Marketing Technology 5

    5 Marketing Technology Stories you might have missed

    I hate cancer. I bet you do to. This month I’m growing a moustache as part of Movember. If you can, please donate $10 to killing cancer here: http://MoBro.co/iamreff

    MT5 Edition: #63

    Stories This Week: what to do about Facebook, top content marketing challenges, Apple’s big problem, are tech titans ready for a fall? & last call for Movember

  • 0 comments 3,416 reads
    Posted on 2012-11-17

    5 Marketing Technology Stories you might have missed

    I hate cancer. I bet you do to. This month I’m growing a moustache as part of Movember. If you can, please donate $10 to killing cancer here: http://MoBro.co/iamreff

    MT5 Edition: #62

    Stories This Week: Texting declines, Agile Marketing, what Ads are effective?, mobile payments takes a step back, must have social tools

    1. OMG! Text messaging in decline for the first time

    [...

  • 0 comments 1,084 reads
    Posted on 2012-11-10

    5 Marketing Technology Stories you might have missed

    I hate cancer. I bet you do to. This month I’m growing a moustache as part of Movember. If you can, please donate $10 to killing cancer here: http://MoBro.co/iamreff

    MT5 Edition: #61

    Stories This Week: Most retweeted tweet ever, Google – beyond search, Mary Meeker on the US balance sheet, Nate Silver’s best week ever and Movember Games

    1. Election coverage: most retweeted tweet ever?

    [BBC] The words “four more years”,...

  • 0 comments 2,078 reads
    Posted on 2012-11-03

    5 Marketing Technology Stories you might have missed

    MT5 Edition: #60

    Stories This Week: Apple’s e-wallet end around, Twitter’s election map, LinkedIn adds influencer discovery, 5 SEO tips and Summly keeps things short

    1. Forget the E-Wallet — It’s Apple’s Passbook That Will Transform Retail

    [AdAge] Although Apple is lagging in “Near Field Communications or NFC”, the technology that makes e-wallets possible, they are leap-frogging the competition with a software based solution that solves the underlying problems...