CRM systems have helped companies automate processes, but businesses need something more targeted to move the company forward. Pilot Software CEO Jonathan D. Becher sees his company's solution, operational performance management, as a way for businesses to gauge how well they are moving toward the business' operational goals—for a more customer-centric approach. CRMGuru.com founder Bob Thompson speaks with Becher about the Pilot approach in this inaugural edition of Inside Scoop.
The following interview, which took place Jan. 21, 2005, was edited for length and clarity.
Bob Thompson
I'd like to welcome Jonathan Becher to our first Inside Scoop for 2005. Jonathan, welcome to our program.
Jonathan D. Becher
Thanks for having me.
Bob Thompson
The topic that we're going to explore today is what I've called in a recent...
