I come to my career in marketing by way of a degree in Physics. In college, I spent my summers researching fusion at Lawrence Livermore National Laboratories, and came “this close” to accepting a role in a PhD program at MIT. Instead, I decided to explore a role in “business” (my first job was in management consulting) and almost 20 years later I haven’t looked back.
I don’t regret the fact I studied physics — and not something more mainstream for my profession like business, marketing, or economics — because physics trained me to think in a rigorous, quantitative way. In fact, I believe this left-brained view of the world is the exact thing that makes me a good marketer today.
Adamantine Physics versus Squishy Marketing? Nope.
On the face of it, physics and marketing appear to be very different disciplines. People think of physics as ruled by universal laws that can be rigorously studied to understand everything from the unfathomably small to the extremely...