Many global companies already spend millions of dollars every year to ensure that the image they present to their customers accurately reflects their brand. Before undertaking a new marketing initiative, these companies typically employ focus groups and market testing procedures to make sure they are picking the right logo, colors, message and advertisements.
While these companies are scrupulous in making sure their marketing and advertising collateral are just right, ironically they fall short in that "last mile" of communication with their customers. Whether it's a consumer invoice or a business-to-business purchase order, companies don't fully appreciate the role these types of communication vehicles can play in building their image. For most companies, this represents an appalling missed opportunity to extend their brand to customer documents.
However, one compelling new technology is emerging to help businesses make that last mile of communication between...
