Creative commons by rpongsaj
The Boys of Spring have returned to hallowed stadiums throughout the nation this week, and with much anticipation professionals will be playing hooky to celebrate and watch this unique American Pastime. In these stadiums will be advertisements, vendors, jumbotrons and all sorts of marketing efforts to get fans to buy food, souveniers, and perhaps more tickets to future games. Young men and women...
Marketo has come out with a great infographic depicting the characteristics of “Right Brain” and “Left Brain” Marketers. This insight is interesting. Traditional, pre-Internet marketers have generally been “left brain,” and even many contemporary Marketers, although they are utilizing tech tools that enhance creative productivity, still depend on a “Right Brain” approach. While this approach remains important to the firm, it is slowly and necessarily being eclipsed by Marketers who are more “Left Brain,” and as Scott Brinker (@chiefmartec) has coined, “Marketing Technologists.”
We’re going to leave you with the infographic here. Check out our next post in the near future on the blog run by the ...
Creative Commons mashup from works of nannetteturner and Chris Heiler
Sung to the tune of “God Rest Ye, Merry Gentlemen“
God rest you Content Marketers,
Creating stuff to view;
Remember, make it relevant
To those personas who
Are part of that buying center
Whom your sales must pursue,
Oh, content that you must syndicate, must syndicate,
Oh, content that you must syndicate!
Make sure that every newsletter
Has links back to your site;...
Creative Commons by Jim, the Photographer
Sung to the tune of “Up On The Housetop“
You get the prospect to opt-in,
So you’ll commit no spamming sin,
Send them an invite from afar
To attend your webinar!
Drip, drip, drip!
Ask for their zip!
Clicks, clicks, clicks!
Analytics!
Out from your email,
Slick,...
Creative Commons by Tulane Public Relations
The following infographic was put together by Capterra and InfoNewt. On one hand, we think it’s great that Capterra has illustrated what is going on in an increasing market for Marketing Automation. On the other hand…
…we wonder how useful to Marketers this infographic really is. At the bottom of it, Capterra briefly explains the methodology for measuring “popularity.” It apparently “aggregates publicly provided resources to identify the...
Creative Commons by Accidental Hedonist
Here we come a-nurturing
Among the leads so green;
Here we come to qualify
And information glean!
REFRAIN:
Our sales folks won’t say boo,
‘Til you’ve scored all the way to
A threshold that means you’ll buy
What we want to sell to you
Then they’ll call
And won’t seem like a yahoo.
Creative Commons by Abode of Chaos
With Halloween right around corner and before the zombies break down our doors, we wanted to get this urgent message out to all our Marketing comrades. There are already zombies among us and there’s not much time left before the full-blown zombie apocalypse. Here’s how to tell if they’ve already infiltrated your Marketing and Sales organization…
1. They insist on wearing the same ripped, stained “hip” clothing every day.
2. You get a glossy, empty stare when you talk to them about revenue.
3. When you ask them about the latest campaign numbers, they mumble and groan incessantly.
4. They avoid sales people (zombies are attracted to brains).
5. But you...
A typical hotel room snack display with automatic billing. Ours was bigger and had even more junk food on it.
As an advocate of Marketing and Sales Automation, Allinio is usually very positive about advances made in this space. However, a recent stay in the Marriott Marquis San Francisco proved that automation can go too far. We don’t think we’ve been under a rock when it comes to blogging about automated ways to market and sell, but this was the first time we ran into something like this.
You walk in your room and voilà! There’s a colorful array of snacks on your desk, which you need to set your laptop on in order to work. In the past, these snacks would sit in the min-bar or...
We visited MMI Solutions, a small but promising Marketing Automation company in outside New York City. They already have some top-notch customers like Kodak, Canon, and Expedia that have used their tool, MMI Edge.
MMI Edge is designed with features allowing for cross media marketing at the highest levels, including the creation, tracking and reporting of PURLs (Personalized URLs), QR codes, web activity, e-newsletters, e-mails, and web to print. The tool has a very worthy differentiator in that it was specially designed to help marketers who deal with indirect channels, allowing them to closely control the messaging that goes out to...
Lead Follow-Up, a niche solution available on the Salesforce AppExchange, for the past four years, has hundreds of small business customers. We took a look at the app and think it’s a decent entrée into Marketing Automation for a number of reasons: First, it offers a 30-day trial followed by month-to-month credit card billing; second, the billing is at very attractive price points for small businesses, especially sole proprietors ($29.95 up to #69.95); third, it performs basic drip marketing and allows other triggered events; and lastly, it is no more complex than the Salesforce platform it is integrated with. Allinio recently spoke...
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