
Let me share my perspective on supplier-customer trust and the supplier’s responsibility to assist the parent company’s desire and business needs to resolve customer complaints. A half dozen years ago Muthuraman, Sen, Gupta, Seshadri, and Narus (2006), discussed the following: “tectonic shifts that we are witnessing on what it takes for suppliers to survive and flourish in today’s fast-changing business environment…described as competitor intensity, market turbulence, and technological turbulence make it imperative for the supplier firm to be market-oriented” (p. 5). However, I would submit that along with resolving and permanently fixing customer complaint, suppliers must incorporate market intelligence vis-à-vis their competitors and consumers before they can become successful.
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0 comments 846 readsPosted on 2012-01-05
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0 comments 1,181 readsPosted on 2012-01-04

In progressive organizations, leaders are beginning or have already realized that scientific management in not the only management practices to improve market share, revenues, and profits. Such organizations have embarked upon a corporate cultural transformation to embrace market oriented behaviors. In doing so, customer relationship marketing (RM) has become an organizational platform for operational success. Customer RM stems from competitive strategies to optimize quality and operational performance (Beaton & Beaton, 1995). Competitive strategies are grounded in time-based competition, total quality management; just-in-time management; early supplier involvement; addressing cost pressures; globalization of markets and international marketing; increased technical co-operation; downsizing of the business as necessary, changes in production and operating... -
0 comments 1,493 readsPosted on 2011-10-29
Future technologies will have far reaching implications as to the manner in which organizations are structured, operate, and transact day-to-day (24 hours per day) business; with all levels of stakeholders: B2B, B2C, C2C, and C2B. Software and wireless technologies will focus on: enterprise portal software to support data and information compilations for businesses, customers, and employees to make informed decisions to effectively run a business; content management technologies will afford firms the opportunity to manage content associated with personal computers, smart phones, and interactive television. Wireless innovations will give multiple stakeholders the capabilities to transmit worldwide data and information via voice applications (Kaplan, 2003).
Data and storage systems will provide organizations the capacity to effectively perform data management, data storage, data retrieval, and data security. Business applications technology will facilitate customer...
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0 comments 1,183 readsPosted on 2011-09-28
Southwest Airlines
Southwest Airlines is a standard-bearer for low cost carrier initiatives. The original founders, Rollin King and Herb Kelleher, started a different kind of Airline Company 37 years ago. King and Kelleher began with one simple notion: if an airline can get its passengers to their destinations when they want to get there, at the lowest possible fare, and they have a good time doing it, people will fly this airline. In 2008, Southwest Airlines flew 70 million passengers annually to popular cities all across the country using a standard fleet of Boeing 737 jets (Southwest Airlines, 2007).
Major Leadership Component: Personal Commitment
Creating long range competitive advantage requires personal commitment, consistent discipline and steadfast investment (Spreitzer & Quinn, 2003). Toward personal commitment, Southwest Airlines places emphasis on employee job satisfaction and their leaders take extra steps to ensure that the corporate...
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0 comments 1,343 readsPosted on 2011-09-14
Benefits
Growth of the global markets and evolving businesses demands generates an institution of geographically dispersed virtual teams (McLean, 2007). Virtual teams operate in a global marketplace driven by competitive business pressure and customer demands for quicker and more innovative products and services. Coupled with the penetration of new markets, access to worldwide intellectual capital and the need to improve overall business performance, virtual teams are a corporate necessity. Virtual teams also promote organizational, individual, and task flexibility (Goold, Augar, & Farmer, 2006). Team members gain knowledge and develop skills and capabilities when working with other team members. Goold et al. explained that virtual teaming allows members to be more flexible in establishing the time and place of meetings and to explore the use of technology to enhance the accumulation, manage the compilation and analysis, and the application of economic data for...
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0 comments 1,330 readsPosted on 2011-09-03
Home organizations must assess the cultures and values of other nations where they do business. It is naïve to think that a set of business practices that work for a specific nation will also work or be transferable for a different nation (Newstrom & Davis, 2002). Newstrom and Davis also suggest that:
"The idea of cultural contingency means that the most productive practices for a particular nation will depend heavily on its culture. The ideas that work in one nation’s culture must be blended with the social system, level of economic development, and employees’ values in a host country. The difficult lesson for both expatriate and local managers to accept is that neither the home nation’s productivity approaches nor the host nation’s traditional practices are used exclusively"
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0 comments 1,122 readsPosted on 2011-08-25
There are a number a ways to define organizational value; however, whatever the definition, the ultimate outcome is to generate shareholders value. One method to determine organizational value is to synchronize human and complementary capital. As such, corporations have identified the essence of complementary capital is a process in which enterprises change their organizational structure, culture, social relationships, and develop latent value of resources to enhance core competitive capacity and realize its performance targets (Zhang & Jin, 2006). Human capital has property rights character, social character, exclusive character, and is dependent on expectations of the organization (Zhang, 2000). So, there are many factors affecting human capital investment returns; such as, organizational structures, regulations, canons, regimes, mechanisms, culture, administrative philosophy, management programs, and information systems. If one kind of capital can produce value-added, it...
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0 comments 7,863 readsPosted on 2011-06-27
The globalization of the food industry has revolutionized the processing and distribution of food products in a manner that distinctly separates food production from food consumption (Murdoch & Miele, 1999). Given this circumstance, the bonds between productions and consumption are heterogeneous and consist of elements of technology and diverse socioeconomic producers, suppliers, and consumers (Murdoch & Miele).
Today's food industry and associated systems is a complicated environment that is rooted in "cross-cutting affiliations, strong and loose connections, formal and informal relations, relations which empower and disempower as they bind people and places…tightly together" (Murdoch & Miele). The global expansion of the food market hastened in the 1990s and prompted local food producing organizations to search for new markets, identify and acquire necessary resources, leverage scale of economies, and outwit competitors to obtain new markets and a competitive...
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0 comments 913 readsPosted on 2011-06-14
The manner, in which CRM is entrenched and expressed in an organization, is contingent on how each business unit and the corporate culture understands and supports a CRM platform. Firms who maintain a CRM report card on contractors and vendors (internal and external; seen and unseen) send a resounding message to consumers that they value their business as well as their relationship. Relationship centric firms should routinely host annual Customer Satisfaction and CRM Contractor/Vendor Forums; where awards (and future business opportunities) are given to the top three contractor or vendor firms – those with the highest Customer Satisfaction and CRM metrics – you get what you measure. Conversely, contractors and vendors who routinely produce poor Customer Satisfaction and CRM performance results should be eliminated – your goal is customer retention and satisfaction; not maintaining a army of non-value added external supporters.
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0 comments 2,251 readsPosted on 2011-06-01
When a marketer applies Porter’s value chain model to express relationship-marketing, the data may contain information on a company’s intangibles and elements of Porter’s Five Force Model. If applied appropriately, a company can utilize Porter’s models to create a competitive advantage. A primary external factor for any company’s survival and profitability is leveraged in customer relations and competitive advantage. A second factor is a company's resources, i.e., human capital; innovative capital, financial structure; and customer capital. Internal intangible factors may include features such as information and information gaps; such gaps may stem from measuring marketing challenges (Gunther, Beyer, & Menninger, 2005).
Porter’s Five Force Model addresses a number of competitive issues. The model is positioned to examine competition within industries and generates attention on the competitor’s strengths, weaknesses, opportunities, and threats. Throughout the...



