So how does your value proposition look? Can you describe what you do in terms of tangible business results? Do you have documented success stories?
Or do you need to do some work to enhance your value proposition? If it’s not strong enough yet, don’t despair. Most people and companies have a much stronger value proposition than they realize.
Here are 3 ways you can unlock the impact your product or service has on on your customers' business objectives:
1. Define Your Tangible Value
Tangible value is directly related to your offering and highly measurable. It's typically expressed in numbers or percentages. Examples might be:
- Reduce cycle time from 3 days to one
- Cut labor costs by 25%
- Save $100,000 in energy costs
- Increase market share 5%
- Improving productivity 17%
Typically tangible value gains also have related intangible value gains that...