Anyone who’s spent significant time on Twitter has probably jumped on a Twitter chat, or at least seen one in action. You see a hashtag and, suddenly, your Twitter feed is popping up with questions and answers around a particular topic.
If you’re charged with developing a brand’s social media strategy, creating Twitter chats can be tempting. After all, they are an inexpensive way to drive engagement and build community. But it’s not that easy.
We consulted with the experts and identified 6 elements you need to consider before launching branded Twitter chats.
First Ask Yourself, “Is this Needed?”
“Twitter chats that don’t work, it’s usually because there’s wasn’t a need for it or there was already another out there,” said Sarah Evans, who runs the well attended #Journchat.
Launching a Twitter chat no cares about, or someone else is already doing perfectly well, is a rookie...