Think B2C has the corner on holiday marketing? Think again.
We all know that the last couple of months of the year are when consumer companies start targeting our wallets in anticipation of holiday shopping. It makes sense that B2C companies push out more emails and see greater page views during the holiday season than their B2B counterparts.
Not so fast.
Data pulled from Eloqua shows that B2C companies deploy substantially more emails during the holiday season – a 28% jump in November and December compared to August and September. Accordingly, potential customers check out the businesses’ web properties in larger numbers.