Jesse Noyes

It was a crazy year, full of ups and down, and big changes. We recently highlighted the history of the biggest B2B marketing disruptions. But we wanted to narrow down the field. So we asked 6 experts to sound off on what they thought the biggest B2B marketing disruptions of 2011. Do you agree with their picks? What would you add?

Google+ – Stephanie Tilton, Savvy B2B Marketing
Google+ was a major disruption in 2011, but not only because of the platform itself. Google+ caused a disturbance because it presented a potentially major new social networking channel that gave marketers pause about how to determine when it makes sense to adopt a new channel. The good news is that many marketers realized they can’t – and shouldn’t – blindly adopt every new social platform that comes along. In fact, we ...

If you think everyone is jumping into social advertising, think again.

A recent survey of UK marketers at ad:tech London found that 66% were currently running, or planning to use, social advertising. But that’s well below the 85% US marketers who said the same thing to the Pivot Conference and Brian Solis.

So why are UK marketers lagging behind?

According to Kath Pay, co-Founder of Plan to Engage, the issue is that marketers in the UK and Europe are approaching social with an ad hoc point of view. And without integrating a social media strategy with more familiar channels like email marketing, you can’t see the real value of social advertising.

I recently met up with Kath and asked her a few questions about...

Gargantuan search king, Google, announced changes yesterday intended to provide people with highly personalized search results and drive folks to the company’s nascent social network Google+.

Google is billing its new social search initiative “Search plus Your World.” You can get a full synopsis at Google’s blog. Here I am highlighting the most significant changes for marketers and why it will push many to create Google+ pages, if they haven’t already.

Google has served up personalized results to people use its search engine for a while now. But those results were largely based on a person’s search and web history.

Google Search plus Your World takes personalization a step further by baking in people and the content shared on Google+ into search results.

So, let’s say I wanted to search for “Antique Typewriters.” With the new results I would get a mix of sites from the Web...

Every New Years many of us choose to draw up a number of resolutions: areas of our life and work where will improve or kick old habits.

B2B marketers are no different.

But while improving your marketing efforts is a laudable and necessary goal, some resolutions can lead you down a bad road when not completely thought out. Today, we spotlight 7 wholesale New Years resolutions your marketing team should avoid.

1. We’re Going to Pass More Leads to Sales!
While a commitment to deliver more goods to sales is admirable, dropping more in their lap is not always the right answer. Your first priority should be delivering better leads to sales, complete with data on how those leads have responded to your marketing efforts along with tools to help sales close deals. (For more tips check out our free Grande Guide to Sales Enablement.)

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