There’s a good chance that if you’ve entered a contest online or signed up for a promotion, you’ve used social sign-on. Letting people access an offer using their credentials from social networks has been all the rage with consumer-facing marketers.
Many in B2B marketing question whether it’s the right fit. Sure, they love the idea of lowering the barriers to potential conversions traditional registration forms represent.
But what matters most to marketers who need to generate actual demand is gathering valuable data from prospects. What can B2B marketers learn from social sign-on?
As part of our recently published Grande Guide to Social Demand Generation, we decided to answer that question with an illustration. The graphic below lays out the various data points you can collect from prospects who sign in using thei
r Facebook, Twitter and LinkedIn credentials to access an offer....