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Jesse Noyes

Jesse Noyes

Eloqua
Jesse came to Eloqua from the newsroom trenches. As Managing Editor, it’s his job to find the hot topics and compelling stories throughout the marketing world. He started his career at the Boston Herald and the Boston Business Journal before moving west of his native New England. When he's not sifting through data or conducting interviews, you can find him cycling around sunny Austin, TX.
  • 5 B2B Brands That “Get” Storytelling
    0 comments 7,742 reads
    Posted on 2012-08-21

    Corporate storytelling is nothing new. Presentations and books on telling a great story – opposed to shilling product – are abundant. But examples of brands doing it well are harder to find.

    That seems to be changing, though. As content marketing and brand journalism takes hold, better corporate storytelling examples have emerged, especially in B2B marketing where sales cycles are long and the need to engage an audience is pivotal.

    Seeing is learning. With that in mind, we wanted to point out some examples of B2B brands that truly get corporate storytelling.

    ...

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  • The Signs of an Olympian Level Marketing Team
    0 comments 922 reads
    Posted on 2012-07-31

    Are you one of the millions glued to your TV, watching match after match during the Olympics?

    There are obvious reasons to love the Olympics. The best athletes gather in some corner of the world to compete. It’s a time when passion, grit and fine-tuned skills are on display.

    Most marketers will probably never battle it out at the Olympics. But plenty know what it’s like to go head-to-head against the competition. To win, modern marketers need to prepare like athletes with the top-notch resources and clear-cut strategies. Here are four elements of an Olympic level marketing team.

    Strength

    Watch a gymnast on the balance beam or a swimmer lunging through the lane in 400-meter medley, and it can be easy to forget just how much physical strength goes into looking that graceful. Olympic athletes take fitness seriously, turning their bodies into...

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  • What You Must Know About Community Management
    0 comments 994 reads
    Posted on 2012-07-30

    The term “community manager” no longer lives in the realm of buzzwords. As social media, online communities and even in-person events have become a regular part of the modern marketing mix, community managers have been getting hired up. (If you want proof, just look at the who’s who of brands that have added community managers assembled by Jeremiah Owyang.)

    Despite the number of community manager positions popping up on LinkedIn though, many organizations still struggle to understand just what community management means today.

    As we put together our new Grande Guide to Community Management, we uncovered a series of need-to-know essentials for anyone looking to establish a successful community for their brand.

    ...

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  • 11 Infographics Marketers Should Keep Near Their Desks
    0 comments 1,887 reads
    Posted on 2012-07-26

    Well made infographics have a way of clearing up clutter, organizing stray bits of data into a coherent narrative.

    For marketers this kind of visual organization is invaluable for one simple reason: we’ve got a lot on our minds. We’re taking on so many roles, and have so much data thrown at us, that infographics can be clarifying.

    With that in mind, we wanted to present 11 infographics marketers will probably want to download, print out and keep near their desks.

    1. The State of Email Marketing

    In an age where social media is all the rage, it can be easy to forget just how effective email marketing is. Constant Contact offered a reminder in the form of an infographic. Next time someone asks why you’re so interested in email, you can point here.

    ...

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  • Proof Content Is Marketing’s Most Versatile Tactic
    0 comments 1,268 reads
    Posted on 2012-07-24

    Marketers, particularly B2B marketing, rely on a huge range of tactics to achieve a number of (seemingly) disparate goals. The folks building awareness might use social media. The team in charge of lead generation might spring for paid search. Marketers focused on customer loyalty could choose events.

    But there’s one tactic marketers at every stage of funnel find valuable: content marketing.

    Below is a chart from the Content Marketing Institute’s 2012 B2B Content Marketing Report. As you can see, content is a favorite for every stage of the funnel – from awareness to generating leads to renewals.

    ...
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  • The Hidden Marketing Lesson in the Citizen Journalism Movement
    0 comments 876 reads
    Posted on 2012-07-17

    YouTube is now a force in the delivery and reporting of news. Any doubts about this were cleared yesterday when the Pew Project for Excellence in Journalism  (PEJ) issued their research on the popularity of news on the video-sharing site.

    When an earthquake and subsequent tsunami devastated Japan last year, the 20 most watched videos on YouTube for a week were related to the disaster, earning a total of 96 million views. What’s interesting is that ordinary citizens, eyewitness to the scene, captured much of the footage as it unfolded.

    This is not a unique case. PEJ analyzed the top news videos on YouTube for 15 months and found that were clear cases of “citizen journalism.” Plenty of other footage branded with a news logo co-opted footage from amateurs. Clearly, the citizen journalism movement is having an impact on the news industry.

    And there’s a lesson here for marketers. As the influence...

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  • Private Social Networks and the “Bathroom Moment”
    0 comments 969 reads
    Posted on 2012-07-12

    Steve Jobs was an insistent man. And that trait was on full display when he was designing Pixar’s headquarters and demanded that there be only two bathrooms located in a central spot.

    This may have seemed like an idiosyncratic nuisance, but what Jobs understood is that creativity doesn’t thrive in cubicles. He schematically ensured collaboration would happen in the most common way, creating a space where casual conversation leads to the next brilliant idea. People at Pixar often describe having “bathroom moments.”

    Absent of ripping out stalls from the office, how can a business get its people to collaborate as effortlessly and naturally?

    This is where private social networks can shine.

    Social media was supposed to usher in a new era of real-time collaboration. But while the big, public social networks may get the most attention, it’s hard to see how...

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  • Not On Pinterest? This Chart May Change Your Mind
    0 comments 1,772 reads
    Posted on 2012-07-10

    When it comes to fast growth, few social media networks have had a run like Pinterest. The social site, which lets you pin images from around the Web, quickly grew a massive audience.

    I’ve written about some of the excuses B2B marketers make for not jumping into Pinterest before. But if you’re one of the holdouts waiting until the network has greater traction, the chart below could mark the end of your wait.

    According to Shareaholic’s network of 200,000 publishers, Pinterest is now producing more referrals than Google’s Referral service, Twitter and StumbleUpon.

    ...

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  • 4 Ways to Free Your Sales Team
    0 comments 1,154 reads
    Posted on 2012-07-04

    It’s July 4th, a day to celebrate freedom. It’s also a day of family and friends, fireworks and flipping burgers.

    But if you work in marketing, there’s a good chance sales enablement will cross your mind. More precisely, you want to know how to free your sales team to win over leads.

    In that spirit, we present four ways you can help free your sales reps.

    1. Load Content Into Email Templates

    You spend a lot time crafting killer content. Do you make it easy for sales to use it?

    Email remains one of sales preferred methods for communicating with leads. You can make sharing your content simple by putting it into pre-built email templates. That way, sales reps can send content to hot leads while in the field, track that interaction, and stay true to the messaging marketing has so painstakingly...

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  • 5 Charts that Say Everything About the Tablet Market
    0 comments 1,279 reads
    Posted on 2012-06-27

    Earlier this week, Microsoft made waves by announcing the company was entering the tablet wars. They face stiff competition from the likes of Apple, Samsung, Amazon, H-P…

    One thing is clear, the industry is doubling down on tablets. So if your marketing plan doesn’t account for tablets, you might want to revisit it.

    We’ve written before about why tablets need to be a part of your marketing plan. But we wanted to share some recent stats that tell you everything about the state of the tablet market.

    First off, the tablet market continues to grow. Research firm IDC expects 106 million tablets to ship in 2012. According to ABI Research, 18.2 million tablets were shipped in the past quarter. Samsung, the number two tablet provider, shipped just over a million.

    But the iPad...

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