Selling, some would argue, has always been social. The quickest way to exchange business cards is through a handshake, after all.
But few would argue that social media hasn’t changed the game for sales and marketing. It’s still all about networking, but a thick rolodex seems quaint compared to a big LinkedIn network and a voracious Twitter following.
As we put together the Grande Guide to Social Selling, we realized that many folks struggle with getting started or moving from that first foray into a structured, daily process. Well, you’ll be happy to know that social selling, like traditional selling, is still about trust. But there are few keys to doing it right.
1. Know What Social Selling Is – And What it Isn’t
If you think social selling means pitching your product or service in an abbreviated tweet, think again. Selling is all about developing...