Jerry Sparger

Jerry Sparger

Global Business Solutions, LLC
Jerry Sparger, founder of management consultancy Global Business Solutions, brings 4 years of senior management and consulting experience to helping clients focus their business on acquiring and retaining loyal customers. GBS provides customer-centric organizational assessment, strategy and process development workshops and skills development.
  • 1 comments 3,351 reads
    Posted on 2009-01-22

    In tough times such as these, businesses must often cut costs to stay healthy. Business leaders frequently cut back overhead functions such as customer care, without first considering how cuts will impact their relationships with customers, or how cuts will affect their ability to grow once the economy recovers.

    However, companies can view a recession as an opportunity to improve both operational efficiency and their relationships with customers. By carefully examining their customer strategy and eliminating only those functions that do not add value to the customer relationship; then viewing all remaining staff as new hires, companies can amass the optimal staff and operations to create a brand identity of service excellence and poise themselves to be the first to grow in the next economic growth cycle.

    Place the Best People in the Right Jobs...For Crucial Activities

    When optimizing your staff size, first review your customer relations strategy...

  • 0 comments 3,103 reads
    Posted on 2008-11-06

    In business-to-business markets, the key element of the customer relationship can be defined as how much strategic value your products and services add to a client's business. Yet "strategic-value-added" is one of the most difficult things to measure and nearly impossible to gauge using third-party customer surveys. The best way to understand how clients perceive value you provide, and identify opportunities to improve your business, is to skip the customer satisfaction surveys and opt, instead, for collaborative conversations with decision-makers at key accounts.

    Our client, A Washington, D.C., technology services firm—"Washco"—wanted to grow existing strategic customers and attract new ones. Washco was seeking profitable long-term relationships in which it could concretely contribute to its customers' success.

    With this goal, Washco's executives sought to understand what would or would not motivate customers to buy. They identified four key...

  • 2 comments 3,768 reads
    Posted on 2008-08-22

    Companies can't seem to get out of their own way. Declaring themselves customer-centric, they turn right around and design business processes along departmental boundaries, creating stovepipe operations that frustrate customers. Upon review, management discovers the company is accomplishing its internally generated goals. Yet the customers aren't happy. People are "doing things right," but they aren't doing the right things to create outstanding customer experiences.

    Why? Because too many companies fail to obtain meaningful customer input before designing business processes. They fail to understand which behaviors their customers value and which behaviors create frustration in the customer experience. Ultimately, senior managers must ask themselves a single question before including any given activity in their business processes: "What is the value of this activity to my customer?"

    I recently asked the president of a midsize subsidiary of a large, highly visible...

  • 0 comments 4,469 reads
    Posted on 2008-03-17

    Why do they make it so hard to buy?

    Many companies make it difficult for me to buy from them. Whether I am spending a small amount for personal use or a large amount for business use, my experience is the same: inattentive salespeople, computer-attended endless-loop phone menus and indifferent customer service representatives. I sometimes wonder if companies really want my business. If so, why do they make it so difficult?

    As a business person, I realize companies need to increase revenue and manage costs to grow profit. Any way to increase revenue without excessive sales costs should help my business. To that end, I recognize that it's cheaper to keep customers coming back than chase new ones. I think of all the things that take time away from selling or make it hard to get from a "yes" to a contract; they cost money and customers. If you can't keep customers happy at a reasonable cost, you aren't likely to stay in business. Yet not all businesses operate as...