It’s challenging to find your customers, but it probably shouldn’t be, right? I mean, you create a product and find a market and there you go. Business 101.
Today, however, it’s more challenging than it’s ever been. Your customers are living on their terms, not yours. They are doing their best to avoid your direct marketing and advertising. They are living their lives with or without you.
Something I stress to clients is how no customer will ever be as obsessed with your brand as you are! They are carrying on and fitting your brand into their lives.
Today, consider how and where your customers might be interacting with your company. Take, for instance, the demand for mobile apps. When...