Jeannette Paladino

Jeannette Paladino

Write Speak Sell
Jeannette Paladino is a social media writer helping organizations to build brand awareness, increase revenues, and engage employees as brand advocates on social media.
  • 0 comments 121 reads
    Posted on 2012-05-22

    It’s frustrating when you work so hard to write interesting blogs and updates to your social media sites and no one responds by “liking” your Facebook page or retweeting your posts.

    The content that you thought should get a bunch of comments and “likes” land with a thud.

    Possibly you expected the search engines to send you a bunch of traffic because you optimized the post with all the right key words and it’s a subject that’s been in the news.

    So maybe you should ask yourself this question.

    Do You Like Other People?

    Be honest and ask yourself: “Have I thanked the people who have commented on my posts?” Only you know the answer to that question. How often do you “like” other people’s posts and retweet their content?

    In other words, have you built relationships with other bloggers and influencers in your niche? Do you thank people who comment on your posts and respond to each one?

    ...

  • 0 comments 482 reads
    Posted on 2012-05-01

    Well, you’d think blogging was definitely on the way out for companies, based on a new study, 2012 Inc. 500 Social Media Update.

    Although USA Today pretty much wrote off blogging in its coverage of the results, it did quote Scott Monty, head of social media at Ford Motor, as saying that engaging blogs can serve crucial marketing goals — especially executives out to establish expertise in their industry.

    CMOs Interviewed

    The Center for Marketing Research at the University of Massachusetts surveyed the chief marketing officers of Inc. Magazine’s 500 fastest growing companies to learn how their...

  • 0 comments 463 reads
    Posted on 2012-04-18

    LinkedIn has matured since I joined in 2005, two years after this social network for business professionals was launched. It’s added many new features – like company pages – and there are now 1.2 Groups, or communities of members with shared interests who can exchange ideas and join discussions.

    Now LinkedIn is about to launch two new features for company pages — Targeted Updates and Follower Statistics. While these new features are not yet available to everyone,...

  • 0 comments 501 reads
    Posted on 2012-03-13

    I thought that local, state and federal agencies in the U.S. wanted to help put people back to work. As if it wasn’t difficult enough to gain employment, RedTape Chronicles of msnbc.com reported that government agencies and even colleges are now asking job seekers to provide a user name and password for facebook accounts.

    The ACLU of Maryland has called on the Maryland Division of Corrections to rescind a blanket policy demanding personal social media passwords from corrections officers and applicants as part of the employment certification process.

    If a password isn’t the request, it’s the requirement that you “friend” or “follow” a coach or some other authority.

    I’m not a lawyer...

  • 0 comments 645 reads
    Posted on 2012-03-09

    I was just browsing through the McKinsey Quarterly, and stumbled upon an interview with the authors of The Dragonfly Effect, Jennifer Aaker and Andy Smith, in which they discuss the secret to telling a successful story.

    Create Tension

    Telling a story

    Jennifer Aaker

    As a blogger, I am always telling stories. It’s at the heart of what bloggers...

  • 0 comments 464 reads
    Posted on 2012-03-06

    Employees are actively engaging on social networks such as twitter, facebook, LinkedIn, Google+, tumblr, Pinterest and others that seem to pop up every day. With the encouragement and trust of senior management, employees can become your company’s most important and loyal brand ambassadors.

    Engage Your Employees

    Below is a presentation (slightly revised) that I presented at a recent HR.com webinar on Social Media and Employee Communications. My presentation entitled “Empowering Employees as Brand Ambassadors”...

  • 0 comments 632 reads
    Posted on 2012-03-01

    Companies know through research and personal experience that good customer service is the secret to retaining and attracting new customers. Yet many companies don’t do it well, as Richard Shapiro, a client retention expert, says in his new book The Welcomer Edge: Unlocking the Secrets to Repeat Business.

    Richard Shapiro

    They haven’t identified those employees — whom he calls “welcomers” —...

  • 0 comments 687 reads
    Posted on 2012-02-22

    If you’re a blogger then you probably know about Brian Clark, founder of the popular copyblogger blog.

    Brian Clark

    Brian Clark

    He’s also a successful entrepreneuer, creator of two WordPress themes, and Scribe, the SEO plugin. He also gives courses on internet marketing. He’s no doubt raking in megabucks. Good for him.

    He just posted his first...

  • 0 comments 578 reads
    Posted on 2012-02-15

    With everyone’s email box overflowing, how do you get someone’s attention to read yours? Baydin, the company that helps you manage your email inbox, analyzed five million emails and discovered the subject lines that got the most responses and those that did not. I read about this in Tech Journal and you can visit the site to see the complete infographic with all the information that Baydin collected.

    But I was most interested in the best words to use in email titles — and the ones to avoid. Five million emails seem like a pretty definitive sample to me. I’ve copied the part of the infographic with the best and worst words. Best words: apply, opportunity, demo, connect, payments, conference, cancellation. Worst words: confirm, join, assistance, speaker, press, social, invite...

  • 0 comments 766 reads
    Posted on 2012-02-09

    When the prestigious Harvard Business Review devotes most of an issue to happiness, you know that happiness is a serious topic. The magazine cover is entitled “The Value of Happiness: How Employee Well-Being Drives Profits.”

    I particularly enjoyed the interview of Harvard psychology professor Daniel Gilbert in an article entitled The Science Behind the Smile. He’s the author of the international best seller Stumbling on Happiness. The study of happiness has devolved into a science whereby you can measure a person’s happiness at a moment in time. Science is in. Intuition about someone’s happiness is out.

    What Makes Employees...