I sympathize with the most popular bloggers, such as Chris Brogan at Copyblogger, and Darren Rowse at ProBlogger, who no doubt receive hundreds of requests to write guest posts on their sites that have nothing to do with the subjects they cover. It’s got to be difficult to find the gold nuggets amidst all the dross.
I am quite amazed myself — and I don’t count myself in their league — when I receive guest post requests that are totally off base. I received this today:
Hi...
For the past five years the UMass Dartmouth Center for Marketing Research has surveyed the Inc. 500 and Fortune 500 companies on their use of social media. Last week, we reported the results of the 5th Annual Benchmarking Study of the Fortune 500. Previously, we wrote about the Center’s 2012 Inc. 500 Social Media Update. We invited the co-author of the studies, Dr. Nora Barnes, to expand on her findings in both studies, comparing social media usage of the two groups and her predictions for the future. Here are her responses to our questions.
Based on five years of data, any predictions on where companies will be on social media in the next 5 – 10 years?...
Fortune 500 companies have increased their use of social media in 2012 to reach key constituents, according to the 5th Annual Benchmarking Study conducted by the University of Massachusetts, the Center for Marketing Research.
Twitter is the tool of choice with 73% having corporate T
witter accounts and at least one company from every one of the 71 industries on the list tweeting, according to the statistically valid study...
Even LinkedIn can’t seem to write a compelling invitation to connect.
I wrote about how to write a LinkedIn invitation two years ago and it is still the most popular post I’ve ever written. It’s always at the top of Google Analytics.
I was quite surprised to receive the...
The golden boy of social media is teetering on his throne. That would be Mark Zuckerberg, 28-year-old founder of facebook.
Since the company went public last spring, the stock has fallen from its opening high of $38 to below $10 last week. It’s rebounded, but not by much. There are calls for Zuckerberg’s head. NBC-TV quoted a guest as saying “Zuckerberg should step down.” Another stated, “The game has changed.”
The...
In my previous post about having more clout with Klout, I decried the skimpiness of their scoring model. Well, Klout has just announced a new scoring algorithm.
You can click on the link for more details but here is the paragraph that stood out to me:
We have increased the number of social media signals we analyze from less than 100 to more than 400. We have also increased the number of data points we analyze on a daily basis from 1 billion to 12 billion. All...
Today I’m going to discuss Buffer. This seemed like a natural follow-up to last week’s article about bitly, the link shortener.
Buffer is a great tool for sharing content with your followers on Twitter, Facebook and LinkedIn. You can add the Buffer extension in the Firefox, Safari, and Chrome browsers and download an iPhone app. (However, I didn’t see Internet Explorer on the list. Maybe it’s coming).
Click on Buffer and the content is distributed to the three social networks, saving you the trouble of distributing them...
You’re familiar with bitly aren’t you? It’s the service that you use to shorten a link.
bitly puffer fish
For example, my last post on switching to a WordPress website had this lengthy link, http://writespeaksell.com/are-you-thinking-of-switching-to-a-wordpress-website. I went to my bitly account and shortened the link to http://bit.ly/NgENK2.
The advantage is you can get more information into a tweet without using too many of the 140...
I visited the second annual BlogWorld and New Media Expo when it was held earlier this month New York’s Javits Center
Jeannette and Chris Brogan
I registered for the Exhibits, as I did last year, to learn what’s new and helpful for bloggers or anyone interested in social media. As an extra bonus I had my photo taken with one of my heroes, Chris Brogan, founder of Copyblogger.
I also bought his book...
Does your company have an internal social network for employees?
That was a question that my co-presenter and I asked participants in a recent HR.com webinar entitled “How Internal Social Networks Enable Interacting and Responding to Employee Needs.”
More than half said no. The good news is that a majority said they planned to start one.
A company can take one of two approaches to engaging its employees on a social network: use a third-party vendor with the technology in place to link your employees, or build your own network.
In the webinar, I described how companies can leverage external networks. Robert Libbey, Senior Director, Global Colleague Communications and Corporate Social Media at...
