Robert Brands

Robert Brands

Innovation Coach
Innovation Coach and Author of "Robert's Rules of Innovation" Past CEO of Airspray the manufacturer that brought instant foaming dispensers like hand soap to market
  • 0 comments 339 reads
    Posted on 2012-02-07

    Besides possessing creativity and resilience, the best innovators are the ones who can effectively communicate and “sell” their ideas to upper management. Innovators often have to get executive approval for support on a new product or venture. No matter how good an idea is it will not sell itself. The most important aspect of communication is to know your audience. In the case of an organization, know the structure, who the decision maker is, and who their influencers are. An innovator must speak the “executive language” to effectively communicate with the high ups. This entails knowing and understanding what is important to them - what is the ROI (Return on Investment) and the goal to be achieved? By highlighting how your goals are aligned with that of the organization’s, you are much more likely to receive favorable results.

    Here are top tips for communicating and “selling” your idea to executives.

    1. Do your homework. Gather as much information as...

  • 0 comments 318 reads
    Posted on 2012-01-24

    Every organization needs an Innovation champion. This very important role requires exceptional people skills and communication skills, and the ability to be a master consensus builder among all players in the organization. Innovation champions come in a wide range of styles of interaction. Renowned psychologist Michael Kirton developed the Kirton Adaptive Innovation Inventory (KAI) as a profiling tool to measure problem-solving styles. The general characteristics of innovators are as follows:

    * Ingenious, original, independent, unconventional

    * Challenges problem definition

    * Does things differently

    * Discovers problems and avenues for their solutions

    * Manipulates problems by questioning existing assumptions

    * Is a catalyst to unsettled groups, despite their consensual views

    Now here are general characteristics of adaptors:

    * Efficient, thorough, methodical, organized, precise, reliable

    * Accepts problem definition...

  • 0 comments 630 reads
    Posted on 2012-01-09

    Innovation is an indispensable force that turns ideas into money. It is the lifeblood of any organization. In order to implement sustainable Innovation in 2012, you need to define innovation in a manner that makes strategic sense for your organization, and have the know-how to properly construct and use a process, plus the will to keep the process on course.

    The task may seem daunting at first, but it’s possible to develop a disciplined strategy that delivers Innovation time and time again for sustained long-term profitability. Make developing that strategy your 2012 New Year’s Resolution. “Robert’s Rules of Innovation” outlines specific steps to implement Innovation. Here are some tips:

    1. Define your organization’s needs. What type of innovation are you trying to achieve? An incremental innovation that introduces a new process or feature? Or a...

  • 0 comments 822 reads
    Posted on 2011-12-13

    Exactly 100 years ago December 17, an explorer found glory upon the Antarctic continent. One month later, his rival met a bitter, sad end. Yet, both share lessons in the power of innovation built on best practices - and the pitfalls borne of haste and poor planning.

    Today, for those looking for rationales behind the need for innovation in pursuit of excellence, the race to the South Pole offers both cautionary tales and textbook examples of success and failure surrounding the innovation process for any business or mission.

    Norwegian Roald Amundsen and Englishman Robert Falcon Scott shared a dream of being first to the South Pole. Though they both were able and famed explorers of their day, their tales revealed the power of intensive research, planning and best practices.

    Yet where Scott decided to innovate on what he believed to be an ideal course of action, Amundsen - who, five years earlier,...

  • 0 comments 535 reads
    Posted on 2011-12-08

    As the New Year approaches, it is the perfect time to reexamine the Innovation efforts for your organization. A strategy for sustainable innovation is key to any company’s survival, and if executed successfully, will lead to profitable growth and increased shareholder value.

    With a new year and starting with a blank slate, it’s important to set your goals for 2012. What changes would you like to see within your organization? How do you plan on developing the next marketplace showstopper?

    Here are some tips that will help guide the Innovation efforts.

  • 0 comments 339 reads
    Posted on 2011-12-06

    Innovation in the new product development process is to assemble a team. While the organization’s leader may be tempted to call in “the usual suspects”, people with a history of success in that field, it is important at this point to include fresh faces in the group. Dr. Harlan Weisman, chief science and technology officer of Medical Devices & Diagnostics at Johnson & Johnson suggests connecting people who wouldn’t normally work together* – people from different business groups, backgrounds, and skill sets. Creating a diverse environment of both men and women from different geographic regions, ethnic groups, age groups, and from a variety of functions will offer greater insight. This type of crowdsourcing opens the arena for new ideas within the organization.

    After all, the path to Innovation is not always linear. It needs different perspectives working together to achieve the end goal. In fact, the greater the Innovation, the more necessary...

  • 0 comments 343 reads
    Posted on 2011-11-16

    As a leader in your organization, you know how important sustainable Innovation is for increasing profit and shareholder value. It is time to take action and begin building that culture of Innovation - especially when there are competitive forces in the picture. Some signs that it may be time for an Innovation Audit

    • The percentage of total sales from your new product introductions is stagnant or has slipped.
    • Profitability has softened and/or costs are spiraling.
    • Recent product development programs have stalled.
    • A new competitor has emerged in the marketplace, or an older firm is on the verge of collapse, opening new opportunities you feel ill-equipped to capitalize.

    With the wolves at the door ready to pounce, you cannot afford to lose your competitive edge. An Innovation Audit will help examine your...

  • 0 comments 703 reads
    Posted on 2011-11-01

    Are Innovators born or made? That is the question authors Jeff Dyer, Hal Gregersen and Clayton Christensen address in their new book, “The Innovator’s DNA”. Through an eight-year study with data collected from 500 innovators and 5,000 executives in 75 countries including leaders from Amazon, Apple, Google, Skype and Virgin Group, the authors attempt to find the common denominator of what makes an Innovation leader. They unearthed a key finding: that innovation is not just a product of the mind but also of behaviors. Dyer, Gregersen and Christensen found specific patterns of behavior exemplified by top innovators around the world. These five behaviors can be emulated to improve innovative thinking - proving that creativity is not just a genetic predisposition.

    ...
  • 0 comments 502 reads
    Posted on 2011-10-24

    Nearly every attempt at success is met with failures along the way, and properly managing those failures can actually benefit the Innovation process. As an Innovation leader, do you celebrate failure and risk-taking in your organization? Doing so will broaden horizons and lead to more valuable ideas towards a culture of sustainable Innovation.

    Innovation = Creativity x Risk-taking. And more likely than not, the bigger the innovation means the greater the chance of failure. In the pharmaceutical industry, 1 out of 1000 is considered a great success ratio. In the grocery business, the success rate for new product entries is 1 to 100.. Risk-taking will no doubt require failure management. In order to “manage failure,” an Innovation leader needs to define the risk and bandwidth that is OK to team members. Then if we fail, we make it a learning...

  • 0 comments 1,241 reads
    Posted on 2011-10-11

    Innovation is not a luxury to be placed on the back burner, but rather the lifeblood of any successful organization. Innovation builds brands, which leads to profitable growth and marketplace success. An important part of attaining that success is through creating value in the minds of customers. An example of a technological breakthrough that gained customer appeal is the Rexam Airspray mechanical foamer. Since the invention of bar soaps in the early 20th century and liquid soaps in the 70’s, nothing else had changed in the market for decades until the foaming hand soap offered customers an efficient, easy to use, drip-free medium: true value in the eyes of consumers.

    A deep understanding of your customer needs, and providing ways to fulfill those needs, is ultimately...