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Dragan Mestrovic

Dragan Mestrovic

inBlurbs.com - Inbound Marketing Agency
I am in sales and marketing since 1992 and in internet marketing since 1997. As certified inbound marketing professional, authorized inbound marketing educator and HubSpot certified partner I help small and medium sized businesses get found on the internet by the right prospects and convert more of them into leads and customers.
  • Why Marketers should do Brand Massaging in Real-Time
    0 comments 851 reads
    Posted on 2012-03-21

    In the past marketers have been dependent on static inflexible campaigns and surveys which took days, weeks or months before companies get an understanding of how consumers are responding to their brand messaging.

    To keep up with the today digital pace is a challenge which every marketer is facing by doing brand messaging.

    Also it is not necessary anymore to wait for days, weeks or months to get an idea how brand messaging work and if the recent results are going into the right direction.

    By taking the advantages of social media into account marketers have the opportunity to get unfiltered real time feedback from their audience about the impact of their brand messaging. Also they have the opportunity to refine their brand messaging in real time by carefully listening to their audience and offer...

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  • An Easy Way to Reach One Fifth of the World with your Brand Message
    0 comments 785 reads
    Posted on 2012-03-15

    Simply become active in Facebook!

    Facebook has about 830 million users worldwide which means it reaches one fifth of the global population.

    Facebook CEO Mark Zuckerberg predicted there will be 1.43 billion social network users in 2012, 63.2% of internet users will visit a social network at least once a month, rising to 67.6% in 2013 and 70.7% in 2014.

    The top ten largest countries are:

    • 1. United States 155,886,800
    • 2. India 45,018,540
    • 3. Indonesia 43,521,320
    • 4. Brazil 42,199,700
    • 5. Mexico 33,599,040
    • 6. Turkey 31,526,380
    • 7. United Kingdom 30,484,380
    • 8. Philippines 27,718,720
    • 9. France 24,100,240
    • 10. Germany 23,251,880

    The search volume on...

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  • Get Up to 40% Revenue Boost through Content Marketing
    3 comments 3,757 reads
    Posted on 2012-03-14

    social media content strategy 225 Get Up to 40% Revenue Boost through Content MarketingStrategic content marketing has proven as one of the best ways to create brand awareness. Content marketing has proven to be the best and most cost effective way to drive traffic to a company website and convert this traffic to leads and customers.

    Companies utilizing content marketing strategy report n up to 2,000% lift in blog traffic and 40% boost in revenue.

    The most popular ways of content marketing are blogging, social media and...

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  • Facebook CPC Rates could be an Indicator of Trust Level
    0 comments 928 reads
    Posted on 2012-03-08

    Today on eMarketer an article captured my attention:

    An analysis of AdParlor and SocialBakers found out that industry such as electronics, travel and entertainment are more social marketing friendly than others.

    It found out also that Merchant / Banking services, Health/ Fitness and Tourism have higher CPC rates than for example Promotions and Beauty/ Cosmetics. See graphic below.

    ...

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  • How Private Air Charter can profit from Inbound Marketing
    0 comments 964 reads
    Posted on 2012-03-01

    air partner air charter concerts How Private Air Charter can profit from Inbound Marketing Like market leading airlines, private air charter is in a very competitive business.

    Private air charter companies need to be in front of their audience when they are looking if they want to increase business and revenue.

    Private air charter companies need their audience to talk about them to spread the word about their brand.

    As long their recent and future clients are talking about them, they have realistic chances to get seen, visited and to increase their business.

    The challenge:

    When a Google search is carried out for the search...

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  • How to limit your business? Stay in Campaign-Only Mode!
    0 comments 799 reads
    Posted on 2012-02-29

    I wonder because everybody knows that communication in social media can’t be done as a campaign when it should be done successful. It should be authentic and ongoing to bring positive results.

    But sadly for some people out there social media is still seen as some kind of marketing message blasting machine and not as a valuable source of connection and communication with recent and future customers.

    Old fashioned marketing and PR agencies have jumped on the social media bandwagon and try to replicate their business from yesteryear to social media. This does not work. Why? The answer is very simple: They need to focus on what is important for the...

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  • How Inbound Marketing outperforms PPC the smart way
    1 comments 1,269 reads
    Posted on 2012-02-24

    “Worldwide social network ad revenues are still going strong and set to grow nearly 50% this year, according to eMarketer estimates.” by Emarketer.com

    The revenue spending on social networks are increasing this is a fact. More and more businesses discover that social networks are a great communication tool to get in touch with their audience.

    B2C and B2B have realized that the business decision makes are active in the social web and try to reach them by paid advertising.

    It is a good approach to be visible where your audience is around. But the way how you are visible is more important than a big ad budget.

    Moreover a big ad budget does not mean you will be successful with your lead generation campaign. The...

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  • Why to attract Generation Y who increasingly spending more money online
    0 comments 1,299 reads
    Posted on 2012-02-23

    Generation Y, young, digital-savvy consumers, are the 18- to 34-year-old age group which has grown up with internet and social media. They communicate about product and services with their friends on social networks. They read and write online reviews and are more likely to recommend products.

    They have higher wages and are more likely to spend their money on luxury goods as well.

    A survey done by American Express Business Insights find out that Generation Y increased their spending 31% in 2011 over 2010.

    Famous brands have discovered this trend and are more active their where Generation Y is around on the web. This is about...

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  • Get your Share of the 123% Growth in Mobile Purchasing
    0 comments 1,642 reads
    Posted on 2012-02-16

    In the past it has been important for a business to have good SEO in place to get found on the search engines through their target audience. Businesses optimized their websites and published content with keywords on a frequent basis.

    In the last years content marketing has emerged and a new era began on how to manage it to get found from customers who research on search engines and than in social media. At this time buyer persona content creation is a must for businesses to increase their chances to get found on the web.

    Companies need to spend enough diligence to identify their buyer personas because of to reach their lead generation goals. Smart content marketing is a critical factor to attract...

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  • Why you should avoid Social Media Marketing
    0 comments 3,673 reads
    Posted on 2012-02-15

    Social media is a great way to step into two way conversation with recent and future customers.

    In these times it seems that everybody wants to step into social media.

    In my opinion social Media is not for everybody! Why you will ask? And I will tell you from my point of view:

    Social media marketing for small businesses can increase their brand awareness and reach massively. Everywhere in the net small businesses are trying to get a piece of the social media marketing pie and acting nervously to not get left behind.

    My experiences are that most of them should better look to have a clear and good in time working email response first. Yep. I know that’s not nice of me.

    But this is the simple painful truth. Most of them who are looking to step into social media conversation simply do not have their email conversation under control...

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