In the past marketers have been dependent on static inflexible campaigns and surveys which took days, weeks or months before companies get an understanding of how consumers are responding to their brand messaging.
To keep up with the today digital pace is a challenge which every marketer is facing by doing brand messaging.
Also it is not necessary anymore to wait for days, weeks or months to get an idea how brand messaging work and if the recent results are going into the right direction.
By taking the advantages of social media into account marketers have the opportunity to get unfiltered real time feedback from their audience about the impact of their brand messaging. Also they have the opportunity to refine their brand messaging in real time by carefully listening to their audience and offer...