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Dragan Mestrovic

Dragan Mestrovic

inBlurbs.com - Inbound Marketing Agency
I am in sales and marketing since 1992 and in internet marketing since 1997. As certified inbound marketing professional, authorized inbound marketing educator and HubSpot certified partner I help small and medium sized businesses get found on the internet by the right prospects and convert more of them into leads and customers.
  • 7 Easy Steps on How to use Twitter to Reach Your Revenue Goals
    0 comments 932 reads
    Posted on 2012-09-06

    New reports show that Twitter beats Facebook in US Mobile Ad Revenues This Year. This is a clear sign that Twitter users could be more engaged that Facebook users. New numbers also show that Photo- and Video-Sharing Popular on Twitter.

    Here are some numbers to try to compare the effectiveness of Twitter and Facebook for marketing:

    An average Facebook user has an average of 130 friends compared with a Twitter user and his average 300 Followers. Twitter users share 1.5 more times tweets than compared with Facebook users which share wall post messages 0.65 on average. Massages shared on Facebook reach 45k of people there on average compared with 105k reach on Twitter.

    These numbers give you a small idea of marketing effectiveness of booth social media platforms.

    How can you profit from Twitter’s great opportunity to reach your...

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  • Why do you have a Facebook profile if you don’t want to communicate?
    0 comments 970 reads
    Posted on 2012-09-04

    social media content strategy 225 Why do you have a Facebook profile if you don’t want to communicate?When I communicate in Facebook and Twitter, then I like to share interesting and valuable content.

    Sometimes there are users in my network who make the impression they are bothered through this information. Social media is for connection and for communication. People who don’t want to be “bothered” by information which they don’t like for this moment should take into account that...

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  • Businesses are lagging behind their Customers in the Digital Age
    0 comments 738 reads
    Posted on 2012-08-28

    Recent stats show that those marketers spend less than 20% of their marketing budgets on social media which includes the outreach to target audience on social sites, advertising and maintaining a social media presence.

    Most marketers have or plan to increase their budgets for social media marketing by up to 25% in 2012.

    Content marketing has established as a powerful way to engage customers in social media. An increasing number of B2C and B2B marketer are faced with the challenge to produce and publish buyer persona oriented interesting and...

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  • How to Generate Business through Content Marketing
    0 comments 1,148 reads
    Posted on 2012-08-21

    content marketing How to Generate Business through Content MarketingWe live in a customer centric time powered through social media and the rules of marketing and PR has dramatically changed.

    The customer chooses by himself through research on search engines like Google, with the help of friends, relatives and his social networks which product to buy and which not.

    Then it counts what and if he can find your business on the web.

    Marketers need to understand that most people do not go online to buy something. The primarily go online to research for products and services. This is valid for B2C and B2B!

    Businesses who publish and share content on the web do not only increase the...

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  • How to Increase Backlinks and Customer Loyalty through Content Marketing
    0 comments 973 reads
    Posted on 2012-08-07

    content marketing How to Increase Backlinks and Customer Loyalty through Content MarketingTo get found online when future customers are looking for products and services is one of the major challenges businesses are facing today.

    Millions of businesses competing for paying customers and it have become a difficult task for most of them to stand out of the crowd and to make future customers aware about their offers.

    Businesses need to understand that future customers B2B and B2C primarily do not go online to buy something. First they go online for research. They research for products and services and if they found something of interest they research about information about the company. They ask friends, family and...

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  • Customers Demand Brands to Prove Themselves Trustworthy
    0 comments 1,056 reads
    Posted on 2012-08-01

    Trust is a major factor when it comes to get new customers acquired.

    Companies need to understand that they need be there before they ask for a sale. They need to establish themselves as an authority and trusted source in their industry.

    About.com conducted a survey where they find out that 84% of said that brands must prove themselves trustworthy before they buy or interact in any other way!

    143532 Customers Demand Brands to Prove Themselves TrustworthyReviews (customer generated content) are a way how brands can gain trust with future customers said 41% of the surveyed people.

    This brings us to the most effective way how to gain customer trust before...

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  • Is there NO Difference between B2B and B2C Communication?
    0 comments 1,178 reads
    Posted on 2012-07-26

    Often I get asked how to communicate with B2B or B2C and where the differences are by attracting the right people.

    There is a simple answer: There is no difference in communication.

    But you should understand your audience and communicate in that way that your communication is worth for them to get noticed.

    You should know who you want to attract to your offers. And when you know who your audience, your buyer personas are than you can create interesting and remarkable information for those people.

    How to know what your “buyer personas” are interested in? Just ask them what they are interested in. You can do this in social media on Facebook LinkedIn and Twitter. You can also take a closer look to your email archive and the requests there. You should be able to put...

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  • Why marketers Increase their Social Media Marketing Budgets?
    0 comments 1,769 reads
    Posted on 2012-07-19

    Social media is a great communication channel there is no question. Smart marketers use social media to offer great support, increase brand reach and to generate business leads, only to name some of the great opportunities which the social web offers.

    Recent stats show that those marketers spend less than 20% of their marketing budgets on social media which includes the outreach to target audience on social sites, advertising and maintaining a social media presence.

    No matter of the popularity this described budget size seems to be small compared with the power of the social web for businesses. Most marketers have or plan to increase their budgets for social media marketing by up to 25% in 2012.

    The most known challenge is to...

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  • How to empower your Real Time Marketing and PR with Traditional Medias trust
    0 comments 977 reads
    Posted on 2012-07-11

    6a00d83451f23a69e20167642184ec970b 320wi How to empower your Real Time Marketing and PR with Traditional Medias trustTo get the word out about your business, products and your services becomes an increasing challenge in today time.

    More and more businesses focus on online marketing, social media marketing and online business lead generation. They all compete for the attention of their target audience.

    The buyer also increasingly research for products and services on the web and in social media. He asks his network...

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  • How to Build a Brand through Inbound Marketing
    0 comments 902 reads
    Posted on 2012-06-29

    Businesses are always interested to increase the reach of their brand to get in front of future customers.

    Brand building can be a though thing if not done the right way. To build a brand a huge budget is not necessary but more the right strategy.

    The past and the present (still for some) of marketing:

    There are a lot of ways to inform future clients of a brand, like advertising, TV and radio spots, newspaper ads, snail mail, pay per click marketing, trade shows, etc. But the hook with most of those marketing ways is they are expensive, mostly not measurable and not long lasting. As soon you stop this paid advertising than your visibility decreases again.

    There is a strategy which delivers guaranteed, long lasting and measurable results for a fraction of the costs of old school advertising.

    The marketing strategy:

    Inbound marketing offers you a smart strategic approach to be and most important to stay steps ahead of your competition....

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