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I am in sales and marketing since 1992 and in internet marketing since 1997. As certified inbound marketing professional, authorized inbound marketing educator and HubSpot certified partner I help small and medium sized businesses get found on the internet by the right prospects and convert more of them into leads and customers.
  • 0 comments 318 reads
    Posted on 2013-05-08

    The proven and successful inbound marketing strategy is a great way to generate high quality leads.

    Therefore inbound marketing is known as the “riskless” marketing strategy because of the activities done which are long lasting and bring an increasing stream of future customers to your offers.

    Why is this inbound marketing such a great way to generate leads?

    Inbound marketing offers you a strategic and smart approach to be and to stay several steps ahead of your competition.

    Inbound marketing is the marketing strategy that focuses on getting found by customers when they research online for products and services your business also has to offer.

    With inbound marketing businesses “earn” their way to the customer and his loyalty, by publishing helpful information on a blog, in social media and forums.

    ...
  • 0 comments 509 reads
    Posted on 2013-03-08

    Did you asked yourself what future customers will find when they research your industry for products and services you also have to offer, will they find you or your competitor?

    Millions of businesses competing for paying customers and it have become a difficult task for most of them to stand out of the crowd and to make future customers aware about their offers.

    Content and social media have become successful ways to get attention from future buyers.

    On the web you are what you publish… What are you?

    –David Meerman Scott

    Original content builds you trust, customer loyalty and can position your business as trusted experts in your field.

    Content marketing has established as a powerful way to engage customers. An increasing number of B2C and B2B marketer are faced...

  • 0 comments 275 reads
    Posted on 2013-02-19

    Increasingly prospects shift from traditional to the digital media.

    They research about products and services on search engines, forums, and blogs and in social media to get the best products and services for their money!

    To get found online when future prospects are looking for products is one of the major challenges businesses are facing today.

    Millions of businesses competing for paying customers and it have become a difficult task for most of them to stand out of the crowd and to make future customers aware about their offers.

    Trust is a major factor when it comes to get new customers acquired.

    Companies need to understand that they need be there before they ask for a sale. They need to establish themselves as an authority and trusted source in their industry.

    Social media platforms are today serving as a great inbound...

  • 0 comments 525 reads
    Posted on 2013-02-09

    google adwords pay per click Lead Generation with Inbound Marketing and PPC Advertising done right!In the past years Pay per click marketing has been a quick and easy solution for businesses to generate leads. But to do paid advertisements is no long-lasting and holistic marketing strategy to depend on!

    When you do PPC than you generate leads as long as you pay. When you stop your PPC campaign then you will not generate leads anymore! As simple as that!

    Nevertheless PPC are still a great vehicle to get the word out but only when they are incorporated within a smart and holistic marketing strategy.

    The proven and successful...

  • 0 comments 416 reads
    Posted on 2013-01-30

    infographics image Why Everybody Loves InfographicsWhat exactly are infographics?

    Infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.

    Infographics can improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends and this is what made them a powerful marketing tool for businesses.

    Infographics are shared on the web, Twitter and Facebook more often than other content online....

  • 0 comments 322 reads
    Posted on 2012-12-05

    contentmarketing On the web you are what you publish… What are you? Content and social media have become successful ways to get attention from future buyers.

    Content creation, marketing and content distribution in social media are proven ways to make interested people aware of your business.

    Millions of businesses competing for paying customers and it have become a difficult task for most of them to stand out of the crowd and to make future customers aware about their offers.

    When people want to buy products and services they turn to the web, to search engines like Google, Yahoo, social media and their...

  • 0 comments 1,291 reads
    Posted on 2012-10-09

    contentmarketing How Content Marketing helps to generate up to 40% more RevenueMillions of businesses competing for paying customers and it have become a difficult task for most of them to stand out of the crowd and to make future customers aware about their offers.

    The customer chooses by himself through research on search engines like Google, with the help of friends, relatives and his social networks which product to buy and which not.

    Did you asked yourself what future customers will find when they research your industry for products and services you also have to offer, will they find you or your competitor?

    How many people hit your site and how many business leads do generate daily?...

  • 0 comments 708 reads
    Posted on 2012-09-18

    contentmarketing Do You Want to Control Your Traffic and Lead Generation? The traffic to your offers online decides about the value and the volume of your business leads.

    Are you in control of your traffic and the volume of your business leads? Do you think you can be in control of your business leads and revenue?

    I have a message for you: You can be in control of your business leads and revenue!

    There is a way how you can increase qualified traffic, business leads and revenue. Content marketing!

    Content marketing has become a powerful way to engage customer’s right where they stand.

    To share published...

  • 0 comments 850 reads
    Posted on 2012-09-12

    content marketing Original Content builds you Trust and Customer LoyaltyIn a March 2012 poll of more than 400 US marketers and agencies content curation services provider Curata found that 95% had curated content in some way over the past six months by sharing a link, blog post or other content type with their target audience.

    Curata results also showed that 85% of those marketers focus their main objective of content creation to establishing a thought leadership, 80% of those marketers see also brand building and buzz as a goal of their...

  • 0 comments 1,404 reads
    Posted on 2012-09-11

    Increasingly consumers shift from traditional to the digital media. They research about products on search engines, forums, and blogs and in social media to get the best products for their money!

    To get found online when future customers are looking for products is one of the major challenges businesses are facing today.

    Millions of businesses competing for paying customers and it have become a difficult task for most of them to stand out of the crowd and to make future customers aware about their offers.

    A recent research from media and marketing services firm Valassis shows that 12% of the surveyed grocery retail executives go from usage of 12% social media in 2012 to a 65% usage in the next five years. They also plan to increasing investments in online marketing in general. The have understood the...