Harish Kotadia, Ph.D.

Good Panel discussion on What Comes Next in Social Media? organized by The Paley Center for Media.

Panelist include:

• Jamie Daves, Venture Partner at City Light Capital
• Tom Arrix, Vice President of Sales at Facebook
• Peter Land, Senior Vice President of PepsiCo
• Joe Marchese, Co-founder and President of SocialVibe
• Seth Sternberg, CEO and co-founder of Meebo

Some key points of discussion are:

1. Pepsico marketing in Social Media
2. New Era in Media Advertising
3. Advertisers utilizing Facebook user experience
4. Monetization models and revenue streams
5. Monetization from communities, not brands
6. Evolution of Social game experience
7. User experience: International Vs. Domestic

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Excellent slideshare presentation by Gia Lyons, Strategic Consultant at Jive Software on Employees as Social Media Marketers. This presentation highlights how to effectively orchestrate Social Media use by employees, Do’s and Don’ts, internal guidelines for an organization and what software can help organize it all.

Very relevant given the fact that many organizations are grappling with this issue currently. I think best way for organizations to deal with this issue is to educate employees about Do’s and Don’ts, have a “reasonable” Social Media usage guidelines and above all, have Trust and Confidence in employees to do the right thing.

(Click Play for slide show to play with presentation audio)

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Internet users are flocking to Social Networking sites because of almost hysterical following sites like Facebook and Twitter have generated. Not only number of users, but average amount of time spent by each user on social networking sites has climbed substantially in the past one year. So it is not surprising that TechCrunch has named Social CRM as one of the top ten technologies that will rock 2010!

So what is Social CRM and why those in Social Media and CRM talk passionately about it.

What is Social CRM and why it is important:

Social Networking sites have seen a phenomenal growth in number of users in the last one year. Brian Solis has estimated that for August 2009, Facebook recorded 110 M unique visitors from US and 370 M globally. Similarly, Twitter registered 24 M unique visitors from...

Great report by CNN’s Alison Kosik on Social Networking sites increasingly being named as a factor in deteriorating marriages. Surprising to note that 1 in 5 divorce papers reference Facebook.

We are going to see more cases of break-up of relationship due to improper communication on Social Media channels,  not only among family members but in work setting as well (employee-employer relationship for example).

This will result in calls for more privacy on Social Networking sites. Facebook and Twitter will have to respond to their users’ need for privacy by enabling suitable privacy filters.