Harish Kotadia, Ph.D.Social CRM and Analytics Consultant
0 comments 2,260 readsPosted on 2010-01-09
0 comments 1,492 readsPosted on 2010-01-09
Good Panel discussion on What Comes Next in Social Media? organized by The Paley Center for Media.
- Jamie Daves, Venture Partner at City Light Capital
- Tom Arrix, Vice President of Sales at Facebook
- Peter Land, Senior Vice President of PepsiCo
- Joe Marchese, Co-founder and President of SocialVibe
- Seth Sternberg, CEO and co-founder of Meebo
Some key points of discussion are:
- Pepsico marketing in Social Media
- New Era in Media Advertising
- Advertisers utilizing Facebook user experience
- Monetization models and revenue streams
- Monetization from communities, not brands
- Evolution of Social game experience
- User experience: International Vs. Domestic
0 comments 5,603 readsPosted on 2010-01-08
One of the biggest stories in 2010 is going to be the exponential growth of Social Media in Asia, not only in terms of reach but also content created in varied Asian languages. What is different about Social Media in Asia as compared to North America, Europe or Australia?
- Scale of Asia: China, India, Japan, Indonesia, Korea – to name just a few countries.
- Diversity: Culture and Languages
- Usage of Internet: Access to Social Networking sites via Mobile devices, not a PC
- Monetization models
Watch this excellent video interview with Thomas Crampton, Asia-Pacific Director, Digital Influence at Ogilvy Public Relations Worldwide, followed by a Slideshare presentation by him.
0 comments 2,128 readsPosted on 2010-01-07
Excellent slideshare presentation by Gia Lyons, Strategic Consultant at Jive Software on Employees as Social Media Marketers. This presentation highlights how to effectively orchestrate Social Media use by employees, Do’s and Don’ts, internal guidelines for an organization and what software can help organize it all.
Very relevant given the fact that many organizations are grappling with this issue currently. I think best way for organizations to deal with this issue is to educate employees about Do’s and Don’ts, have a “reasonable” Social Media usage guidelines and above all, have Trust and Confidence in employees to do the right thing.
(Click Play for slide show to play with presentation audio)
0 comments 2,805 readsPosted on 2010-01-05
Excellent collection of Top 50 pages on Facebook in 2009. Note that a brand did not qualify for this list unless it had a minimum of 200,000 fans. Ranking was arrived at based on a variety of criteria including frequency of updates and level of engagement among others.
I guess competition will be much tougher in 2010 as many more companies will be on Facebook and with rapid increase in number of Facebook users.
14 comments 20,909 readsPosted on 2010-01-02
Internet users are flocking to Social Networking sites because of almost hysterical following sites like Facebook and Twitter have generated. Not only number of users, but average amount of time spent by each user on social networking sites has climbed substantially in the past one year. So it is not surprising that TechCrunch has named Social CRM as one of the top ten technologies that will rock 2010!
So what is Social CRM and why those in Social Media and CRM talk passionately about it.
What is Social CRM and why it is important:
Social Networking sites have seen a phenomenal growth in number of users in the last one year. Brian Solis has estimated that for August 2009, Facebook recorded 110 M unique visitors from US and 370 M globally. Similarly, Twitter registered 24 M unique visitors from...
0 comments 6,048 readsPosted on 2009-12-31
In this last post of 2009, wanted to share two great videos – one to say light hearted goodbye to 2009 and another to welcome 2010. Enjoy the videos. I wish all of you a happy, healthy and prosperous 2010.
0 comments 2,540 readsPosted on 2009-12-30
Great report by CNN’s Alison Kosik on Social Networking sites increasingly being named as a factor in deteriorating marriages. Surprising to note that 1 in 5 divorce papers reference Facebook.
We are going to see more cases of break-up of relationship due to improper communication on Social Media channels, not only among family members but in work setting as well (employee-employer relationship for example).
This will result in calls for more privacy on Social Networking sites. Facebook and Twitter will have to respond to their users’ need for privacy by enabling suitable privacy filters.
0 comments 2,129 readsPosted on 2009-12-23
Wanted to share two great panel discussion videos on “Social Media: Platform or Provocation for Innovation?” organized by USC’s Annenberg School of Communication and Journalism. Both are “long” videos, first one is 1 hour and 25 minutes and second one is 1 hour and 40 minutes. So without wasting any additional time on intro, I would let you dive right into these two great videos and hear directly from the masters. Enjoy the Videos!
Panel 1: On Social and Technological Innovation being brought about by Social Media:
0 comments 3,200 readsPosted on 2009-12-22
Very few examples come to mind when one is talking about successfully leveraging Social Media for Business. Dell is definitely one among few large corporations that have used Social Media very effectively for Marketing and Sales. Mashable recently reported that Dell has generated a total of $6.5 million in revenue from their Twitter presence.
What is the secret of Dell’s Social Media Success? Watch this excellent interview with Richard Binhammer, Senior Manager, Corporate Affairs at Dell to know more about Dell’s Social Media strategy: