Jim Haughwout

Article first published as The One Feature Facebook Needs to Create the Killer Marketing App on Technorati.

Facebook has the potential to become the “marketing platform of the decade” used by all types of organizations (e.g., small business, enterprise, non-profits) to engage their customers:

Article first published as Want To Know What The Next Generation of Apps Will Be Like? Talk to Siri on Technorati.

A lot of people asked me why I upgraded to the iPhone 4S. The reason I gave—before I upgraded—was to get its new 8-megapixel camera. However, the reason I would now give—after I upgraded—is to get Siri.

LIt is really easy to think of Siri as a “toy”, something that lets you perform a few simple “parlor tricks” with your voice (instead of you fingers). It’s not. In reality, Siri a huge step forward into the world of the next generation of Post-PC Era interface. I know, this statement sounds a little over-blown and buzz-wordy. However, it’s rather clear if you step...

Article first published as Evolution At Work: Why Traditional Enterprise Tech Will Get Killed By Consumer-oriented Products on Technorati.

Today’s Post-PC, Web 2.0 Era is causing the consumer and enterprise tech worlds to collide. In this battle, the DNA of consumer tech positions it to displace “dinosaur” Enterprise mindsets.

Three of the most thought-provoking articles I have read this year on enterprise technology have shined a light on a new, emerging phenomenon: how the rapid advancement of Web 2.0, cloud computing, tablet and smart phone technologies has opened the door to allow consumer-oriented products to displace traditional enterprise technology:

The enterprise software market is almost always a paid one. So how do you price a brand new enterprise innovation?

Software is one of those “magical” goods in micro-economic terms: it has virtually no Marginal Cost. So how do you get a customer to pay you thousands—or even millions—of dollars to buy something you can reproduce for free?

If you’re looking for a “magic formula” to calculate the price of your software, you can hit the ‘back’ button. You won’t find that here. Instead, if you are looking for a strategy to...