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Gwynne Young's Page

Gwynne Young, CustomerThink Corp.
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Gwynne Young, managing editor of CustomerThink, is a former newspaper writer, columnist and copy editor who has managed online content for several companies, including Pets.com and Gartner. She has a master's degree in journalism from Northwestern University’s Medill School of Journalism.

 
Member for 1 year 42 weeks
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User points: 325
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Recent Posts
  • Title
    Do You Have Change for a Twenty? In the Age of the ATM, Too Many Small Businesses Drop the Ball
    Type
    Blog
    posted
     Feb. 29, 2008;
     1
    comment
    body
    Does your ATM give out anything but $20 bills? Mine doesn't. Yet everywhere I go, I encounter people in the business of taking money who don't have change for a $20. My insurance copayment is $10,...
  • Title
    What's the Difference Between CRM and CEM? A Heck of a Lot, Some Say
    Type
    Article
    posted
     Jun. 26, 2006;
     1
    comment
    body
    When Starbucks creates a home away from home for people to meet, drink, be seen and compute, is it customer relationship management? When video game companies invite users to modify the games and...
  • Title
    How Can a Customer-Centric Auto Mechanic Achieve Profitable Growth?
    Type
    Article
    posted
     Dec. 20, 2005;
     0
    comments
    body
    In this inaugural edition of Gurus on the Case, an automotive service/repair shop owner seeks help to grow his customer-centric business more profitably. Read how four gurus would meet the challenge...
  • Title
    RBC Finds a Customer-First Strategy Builds Loyalty and Profit
    Type
    Article
    posted
     Sep. 12, 2005;
     0
    comments
    body
    The typical thinking with banking is that you want to get rid of the bottom-feeders: older customers whose assets will not appreciate and younger customers who have yet to amass funds. And by the...
  • Title
    How Intrawest Used CRM To Build a Brand
    Type
    Article
    posted
     Jul. 28, 2005;
     0
    comments
    body
    An odd thing happened to a woman who had bought property in a British Columbia ski resort. No one tried to market her on anything for a full year after her purchase. That, according to Linda...
  • Title
    Solution Providers Honored With 1st CRMGuru Summit Awards
    Type
    Article
    posted
     Jul. 28, 2005;
     0
    comments
    body
    When it comes to CRM solutions, customers, more than anything, want a product that works for them, simply, easily and for the bulk of their business needs. CRM customers and vendor partners made...
  • Title
    Erase Dumb Contacts, Melt Snowballs and Enhance the Voice of the Customer
    Type
    Article
    posted
     Jul. 19, 2005;
     0
    comments
    body
    The best way to approach customer contact is to work to eliminate the need for contact at all. That was the message from Bill Price, president of Driva Solutions and first vice president in charge of...
  • Title
    You Know You Don't Have a Customer-Centric Strategy When ...
    Type
    Article
    posted
     Jul. 12, 2005;
     0
    comments
    body
    Customer-centricity. Loyalty. Blah blah blah. Let's face it, when it comes down to it, if you're an executive worth your salt, you know the truth: Customers just get in the way. They whine. They take...
  • Title
    Mobile Phone Operator? You're It!
    Type
    Article
    posted
     May. 17, 2005;
     0
    comments
    body
    Mobile phone use in Great Britain is becoming something of a game, according to a study commissioned by a major call-center software provider. The survey shows that when people aren't happy with a...

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