The future of digital culture – yours, mine, and ours – depends on how well we learn to use the media that have infiltrated, amplified, distracted, enriched, and complicated our lives. [Howard Rheingold, NetSmart]
I have been thinking a lot lately about the literacy of social and what it means to be social in a social business. Predictably, I’ve ended up with far more questions than answers.
What does it mean to be ‘social’?
It’s a simple question.
I can read and write. I can add and subtract. I can write an RFP. I’d like to think I can get on with people. I’ve read Stephen Covey’s ‘Seven Habits of Highly Effective People’. But what are the skills I need to work and communicate in a social business? How do I learn these skills when the new paradigm is being shaped as it evolves.
The new paradigm disrupts and changes. It causes anxiety and concern. Social has become a proxy for change. A type of change that is unfamiliar...