New research from arvato loyalty services, amongst over 1,000 UK consumers has revealed that the Retail sector inspires the most brand loyalty, with 3-in-10 favourite brands being in this sector. In particular, Supermarkets account for four in every five retail favourite brands indicating that consumers do actually feel loyalty towards the brands they buy. The report also reveals that 85% of adults say that they are loyal to their chose brand, with a quarter rating that feeling of loyalty as ten out of ten. In second and third place came the Food & Drinks market and Financial Sectors sector respectively, the latter of which surprisingly scored 1-in-8 respondents approval as their favourite brand in this category.
These findings also reveal the top five ‘loyalty inspiration’ factors, the aspects of a brand that consumers consider the most important it inspiring and securing their loyalty. These included, quality products, helpful, knowledgeable staff, ease of contact...
