Gil Ben-Dov

GBD Enterprises

Gil Ben-Dov, is president of GBD Enterprises, a firm dedicated to helping clients by optimizing the combination of sales, marketing and technology to drive growth and profitability. Ben-Dov has more than two decades of sales and marketing leadership, including positions at Market2Lead, Cisco Systems and Air Liquide.

Customers Are Expecting You to Know Them Better

0 comments 2,110 reads

Posted on 2006-12-11

Customers and prospects are demanding more relevancy and personalization with their campaigns. If they don't recognize messaging or offers that are pertinent to their job function, your marketing goes directly to their trash bin. Email response rates have been on the decline, according to the DMA 2005 Statistical Fact Book, and it is much harder to get the attention of your customers. Unless you prove you're relevant to them, they won't care to hear your message or take action upon it.

At the same time, it has become more imperative to tie your company's messaging across marketing and sales.

The response in 2006 and beyond are intelligent tools that allow you to show your customer and prospects that you recognize them and those that allow your sales and marketing teams to work together more seamlessly for targeted, relevant offers and information.

Progressive profiling is one method that allows you to treat your customers like individuals. Web...

Read More »
Are Too Many Leads Hurting Your Business?

0 comments 2,017 reads

Posted on 2006-09-11

By Gil Ben-Dov, Market2Lead

Will having too many leads hurt your business? At first glance, this may seem to be a ridiculous question, but having too many leads can waste company resources and also hold back a company's growth. How is it possible for a company to be flush with leads and not do better in sales? The answer lies not with the quantity of the leads but with the quality. At the end of the day, the most important thing that comes from all of the lead generation and sales efforts is the number of completed sales. By flooding sales with too many leads, marketers are actually wasting their time, slowing salespeople down and keeping them from more productive work.

Each lead, whether valuable or not, needs to be assigned to a field salesperson, followed up on, manually qualified and sold to. Based on general industry knowledge, it takes an average of about seven phone calls to reach a prospect today. If we add up the cost of the salesperson's time and the...

Read More »