Geoff Galat

Geoff Galat

Tealeaf Technology
Geoff Galat, responsible for overseeing marketing and product strategy at Tealeaf Technology, has worked in technology marketing since 1989, including stints with both Tumbleweed Communications and Luminate Corp. He spent six years at Mercury Interactive in a variety of marketing and management roles, culminating in the corporate marketing vice presidency.
  • 0 comments 6,702 reads
    Posted on 2007-06-18

    If a customer gives up just before completing an online transaction, do you know about it? Do you know why? What if many customers are reaching the same roadblock? Software from Tealeaf Technology, a spin-off from SAP, can give you granular insight into what your online users are doing. CustomerThink founder Bob Thompson talks to Tealeaf Vice President Geoff Galat about how it all works.

    The transcript of this interview, which was recorded March 12, 2007, was edited for clarity.

    Bob Thompson
    I'd like to welcome today to our Inside Scoop program, Geoff Galat, who is V.P. of Marketing and Product Strategy at a very interesting company called Tealeaf Technology. Tealeaf is based in in San Francisco. Geoff, welcome to our program.

    Geoff Galat
    Thanks, Bob.

    Bob Thompson
    We're going to be talking about how you analyze and ultimately improve the online experience for customers. Of course, customer...