Firozali A. Mulla

Firozali A. Mulla

Waterloo Commercial Collge Ltd
Firozali A. Mulla, Ph.D., blogs and appears in The Economist, FT, ABC, CNN, the BBC and many other TV networks and publications. Check him out in yahoo.com.
  • 0 comments 1,104 reads
    Posted on 2009-04-21

    Five Ways to "Use What You Have" In Your Next Email Campaign.
    I many times wonder what the emails would do in my business. Then I saw some advertisements in the Indian TV channel. I was amused at the simplicity with the humour the advertisement were placed.
    I think the best email to CRM are best in the interest of the customer s oriented but there should be touch of personal commitments and not just the, “You buy, I sell” attitude.
    1. Try to put a little love and family in the email. The kid coming in from school at 6.00pm shouting, “Mom, I am very hungry,” throws the bag and sits on the table really pissed off with the world. Mom say, “Something yummy, and give some con flakes with milk. You see here he shows the frustrations of any types if you dig deeper the brains of the child.
    2 Try not to criticize the opponent whoever it is, friend, in-law or outlaw, relatives or long lost friend. I t just does not pay to throw mud in the beginning when you have...

  • 0 comments 1,252 reads
    Posted on 2009-02-18

    I am talking of the Obama bailout and the news that stream in. No this is not politics but I look at this as the marketing tools for the employments and the how the future we will see the donated cash.
    Looks like the bail out is turning into the blackmail of the day if you read the papers.

    In return, the two companies also promised to make further drastic cuts to all parts of their operations, in the hope that they can eventually strike a balance between their bloated cost structures and a dismal market for new car sales.

    G.M., for example, said it would cut 47,000 more of its 244,000 workers worldwide; close five more plants in North America, leaving it with 33; and cut its lineup of brands in half, to just four: Chevrolet, Cadillac, GMC and Buick.

    I thank you.
    Firozali A. Mulla

  • 0 comments 2,195 reads
    Posted on 2008-01-21

    Who to keep as a good friend in times of uncertainties?

    Many times I wonder who my friend is really when things go rotten as they are now. Then I look back relaxed and who do I find? The watchman. Why him, the low paid, overworked, coffee cum postal delivery man? The reason is simple. He tells me what my neighbours are loading and off loading. How many trucks have come and gone and he also gives me the number plates of the truck in case I need the stock. I do not find this very interesting but I do appreciate the series, pat him on the back, go to have a cup off coffee and pas the information to my stores. At times it works very well. I have no word for this sort of services but I do not call this cheating. I mean not in the sense of Enron and the huge executives that had the cash. I work on the smaller scales. Tomorrow, who knows? Live today.

    Am I happy now? No. many are still on the verge of half meal a day in the days of plenty. It grieves anyone.

    "Laugh and...