Today’s post is focused on a hot topic in search: Personalization. Personalization is Google’s attempt to personalize search results based on a variety of individual factors, including web history, social connections, and much more.
In the following video, Eric interviews Bruce Clay of Bruce Clay, Inc. gives his thoughts on Google and personalization:
David Baker is an engineer at Google and has been working for Google for 8 years now. In this interview, he discusses the constant efforts by Google to protect their search users from deceptive advertising.
With today’s post I am happy to announce the launch of the Stone Temple Consulting YouTube Channel. And, we are kicking that off with a video interview I did with Bruce Clay on a hot topic – link pruning. As you probably know, Google’s recent Penguin update focused on lowering rankings for sites that use questionable link building practices.
This is a hot topic! If you have been hit by Penguin, or are worried about future variations of the algorithm, this is a video you can’t miss. In fact, regardless of your current situation, pruning the worst links out of your profile is a rock solid idea.
Sagar Kamdar is a Group Product Manager for Google Search. Sagar is responsible for Google’s authorship and social initiatives in search. Prior to joining Google, Sagar was a Director responsible for Analytics products at Oracle. Sagar has a BS degree in EE from Cornell University.
This interview transcript is from the March 13th, 2012 conversation I had with Sagar Kamdar, who heads up the authorship program at Google. This provided some simple, straightforward clarity on how it works, and some of the various scenarios for implementation. Here are some of the key points from the interview:
Andrew Shuman is the Partner Development Manager for the Bing Experiences Team at Microsoft. He manages the team responsible for Bing Experiences, including the homepage, results page, rich clients, multimedia, and more. Andrew has held several positions in his time at Microsoft where he’s been since 1993.
I had a fascinating chat with Andrew Shuman about the adCenter UI and the integration of search and social media. He provided a lot of great insights on what some of the opportunities are, and some of the challenges as well. Here are some of the other key points from the interview:
Rathna Sharad has been working in the online advertising and search space for the last 5 years. She joined adCenter engineering team during the beta testing of the adCenter product in the US, was responsible for building and evolving the core advertiser campaign management platform, tools and products. She now manages the Advertiser Planning team responsible for product roadmap and strategy for AdCenter web UI, desktop, advertising intelligence and API tools. Prior to joining Microsoft, she was IT manager at UPS, primarily responsible for enterprise solutions for Cargo operations and supply chain solutions, route-optimization and hub-integration strategies.
The first person I met with during my week at Microsoft in January was Rathna Sharad. This was a great start because she set the tone...
Paul Yiu is the Principal Group Program Manager for Bing Social Search. The team works on integrating social content, such as Twitter and Facebook, to improve search quality and making the experience more personally relevant. Prior to joining the Bing team, Paul was at Yahoo working on Web search and mobile search, most recently as Senior Director of Product Management at Yahoo Search. Prior to Yahoo, Paul has 15 years of software/internet experience ranging from online exchanges, mobile commerce, multimedia, to enterprise software, at companies big and small.
Tons of discussion in here about how social media can impact search results. While the author authority discussion is near the end I am going to highlight it first here (Twitter was the specific social network discussed), because...
Frederick Vallaeys is a Product Evangelist for Google AdWords. In this role, he helps advertisers learn about which Google products can best solve their marketing needs. He also represents the needs of advertisers with the engineering and product management teams. His main product focus is on ads quality and bulk tools like the AdWords Editor and the AdWords API.
Prior to Google, Frederick was an engineer at Sapient and a part-time wedding photographer who found new customers through AdWords. He joined Google in 2002 to help bring AdWords to the Dutch and Belgian markets. He earned his B.S. degree in electrical engineering from Stanford University in 2000.
Cindy Krum is the CEO and Founder of Mobile Moxie, based in Denver, CO. She brings fresh and creative ideas to her clients, speaking at national and international trade events about mobile web marketing, social network marketing and international SEO. Cindy is the author of Mobile Marketing: Finding Your Customers No Matter Where They Are, published by Que Publishing, and hosts a weekly radio show about mobile marketing called Mobile Presence. She writes for industry publications, and has been published in Website Magazine, Advertising & Marketing Review, Search Engine Land, ODG Intelligence, and quoted by many respected publications including PC World, Internet Retailer, TechWorld, Direct Magazine and Search Marketing Standard.
Cindy also served as the co-chair of the SEMPO Emerging Technologies Mobile...
Stefan Weitz is a Director of Search at Microsoft and is charged with working with people and organizations across the industry to promote and improve Search technologies. While focused on Microsoft’s product line, he works across the industry to understand searcher behavior and in his role as an evangelist for Search, gathers and distills feedback to drive product improvements. Prior to Search, Stefan led the strategy to develop the next generation MSN portal platform and developed Microsoft’s muni WiFi strategy, leading the charge to blanket free WiFi access across metropolitan cities. A 13-year Microsoft veteran, he has worked in various groups including Windows Server, Security, and IT. Stefan is a huge gadget ‘junkie’ and can often be found in electronics shops across the world looking for the elusive perfect piece of tech. You can follow...
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