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0 comments 197 readsPosted on 2012-05-07We’ve all been there many times. You want to win the customer’s business but at some point the customer becomes evasive, non-responsive or otherwise they just don’t hold up to commitments. Is it possible to hold customers accountable? Or, are we destined to a life of service and entertainment – one where prospects and customers own all the cards and we just pretend to be in control from time to time?At Empowered Sales, we focus on the the power of customer intimacy as a sales strategy. Bear hug the customer and they’ll not only tell you what the winning hand needs to be, they’ll tell you when to play which cards. But, how does that translate into holding customers accountable?Customer intimacy recognizes the most important step in the sales process: qualifying. If you are truly intimate and knowledgeable about your prospect or customer, you’ll have insight into the wants, needs and desires of the organization and key decision makers. That insight will...
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0 comments 400 readsPosted on 2012-04-30
There are many great sales organizations. In fact, several leading publications rank them each year, such as Selling Power Magazine’s annual list of Best Companies to Sell For Now.
The best sales company ever, in my humble opinion, was US Robotics. US Robotics was a little company out of Chicago that grew to a point that 3COM Corporation acquired USR for over six billion dollars.
But that’s not what made them the best sales company ever. For that, let me share a story with you about my first day on the job. Upon relocating my family back to California, our daughter was sixteen months old and our son was due any week. My family safe at the in-laws while we found our next home, I was boarding a plane to Chicago to start my new job. I was National Manager Business Development, responsible for the western half of the United States for their systems integration business. My counterpart on the east, was Mike Ditka Jr., the senior Ditka’s third son. Having grown up in...
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0 comments 294 readsPosted on 2012-04-23Conflict resolution can be a hot topic in today’s corporate world. Of course, many speakers and trainers camouflage the topic by referring to it as team building.
Everyone loves a fully-functioning team that has a common vision, spirit and drive. And that my dear friends, is why I believe that conflict is good.
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0 comments 448 readsPosted on 2012-04-09
Sales training is an important element to sales success. Yet, any sales strategy should be complimented by systems and resources that empower your customers to buy.
Years ago, employers would talk about hiring entrepreneurial skills; today, companies are not looking for entrepreneurial skills. The days of world class CEO Jerre Stead proclaiming: “people are our only sustainable competitive advantage,” are long gone. Today, organizations don’t put as much of a premium on individual greatness; at least not the large companies.
The enterprises of today are looking to deploy great systems and good people. Great people have an indispensable quality that can prove too costly. Whereby systems are easier to manage, upgrade and throw away.
The term disintermediation entered the vernacular of the business world nearly 15 years ago, meaning the removal of the middleman. Since then, many industries have been decimated; falling victim to technology, the internet and the...
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0 comments 660 readsPosted on 2012-04-02
Disrupting the current relationship that your prospect has with your competitor can be a challenge. While it’s best to take the high road, by selling on your strengths and not disparaging the competition, there are simple tacts to discover the vulnerability of your competitor.
Sales Training
The next time you run into a prospect who already has a solution in place, try this line of questioning. -
0 comments 286 readsPosted on 2012-03-26
Sales is a very simple discipline, although few professionals ultimately emerge as true super stars. While some sales cycles are complex (the saying: “this stuff’s chess, not checkers” comes to mind), the ideas and principles behind successful selling are fairly simple. A long time ago, I discovered one of these simple concepts, labeled E + E = E.
Simply stated, Expertise plus Excitement equals the Enemy. Like many people, sales professionals love to talk. They’re typically passionate about their product or service, because that’s Rule #1 in Sales: You Gotta Drink the Kool-Aid (if you’re not passionate and excited about what it is you’re selling, how in the world will the customer ever get excited enough to make a positive decision and take action?). But, here’s the rub. Sales is about listening – two ears, one mouth; use them in that proportion.
But E + E = E is more than just listening. It’s at the core of many issues that sales representatives face in their...
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0 comments 503 readsPosted on 2012-03-21
As a sales professional, do you work with your key contact within prospect and customer organizations as if you’re married to him or her?
I’m not talking about bonding or providing high service levels; of course, you should be doing that. I’m referring to the need to work with other key contacts in the company.Whether you’re selling single transactions or full solutions that require a broader decision-making-unit, far too many times sales professionals get stuck in the rut of working almost exclusively with a single point of contact.Some sales experts refer to the role of your single contact as a coach or mentor – offering guidance and insight along the sales process. Granted, there is a need in complex sales cycles to leverage the aid of an insider-coach. But many times, that individual is a different person than your main point of contact.The challenge I want to address is the sole reliance many sales professionals... -
0 comments 323 readsPosted on 2012-03-06
As tribute to James Q. Wilson, who passed away this month at the age of 80, this article attempts to highlight some of the genius behind this political scientist’s Broken Windows Theory brought out in the early 1980’s.I’m no expert on the theory, but like many, I read it and it just made sense. Wilson introduced the theory as a means to augment community policing. The suggestion was that one single broken window is a suggestion that no one cares… so breaking more windows costs nothing.
The argument made sense and police agencies and politicians responded with tactical changes to support the local communities, especially in urban areas.
To me, the theory goes well beyond crime and...
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0 comments 631 readsPosted on 2012-02-17
Do company presidents need sales training? Sounds like a stupid question, doesn’t it? I mean, why in the world would the company president need sales training? Ah, for a million reasons.
First of all, there’s no such thing as staying the same. You’re either striving to improve or you’re allowing yourself to get worse. There’s no such thing as staying the same. So even if the company president was formerly the senior sales executive, he or she can always use more training.A recent poll of company presidents showed that many come from Sales and Marketing, although not as many as come from Finance. That’s not a big surprise. After all, not too many other departments are as connected to the market place as sales and marketing. And Lord knows, the bottom line is the bottom line so finance is a main road to the top of the hill.
Ranking of departments that company presidents come from- Finance
- Sales and Marketing
- Operations ...
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0 comments 539 readsPosted on 2012-02-06
The sales profession is competitive and there’s probably no exact formula or model to making it to the top in your company. We all have our unique style and so many dynamics come to play when trying to the best sales professional.
Yet, there are specific steps that you can take toward becoming the best sales professional in your business. The first shift you need to make is in your mind’s eye. You need to see yourself as the best salesperson your company has ever seen.
In fact, that is exactly what I’ve said to myself just about every time I ever opened the door to any company: “I’m the greatest salesperson this company has ever seen.”
It’s an old habit and I believe one that has led to success over the years. Anytime I grab a door handle to go into any company, I make that statement to myself.
You may believe its hocus pocus, but I’m convinced that its helped orient me to the right place, and it has provided me the confidence and...




