Pedestrian marketing – marketing that fits squarely into the norms of your market space and carefully adheres to the guidelines and rules of what everyone knows are the currently right ways to do things – offers some real and tangible benefits to marketers and business.
- When you do what everyone knows is the right thing, it is hard to be criticized. Other managers, even those outside of marketing, can see and understand your logic and your tactics. No one is threatened by an approach with which they are familiar.
- Following the gurus’ and experts’ advice allows you to prove value. You can, for example, point to the number of likes, connects, follows, or how many customers you’ve “engaged,” when the CFO demands proof of worth.
- Staying within the norm doesn’t challenge prospects about what they think they know and what they think they want. You don’t have to waste time trying to show value-added. You can concentrate on SEO standing and gaining more...