David Tyner

David Tyner

KinetiCast
Need to build relationships with key decision makers? KinetiCast enables you to create send and track a personalized pitch to the right person at the right time. Connecting you to prospects and customers. Take Cold-calling, Qualifying, Sales Call prep and follow-up and, large account management to new levels.
  • 0 comments 651 reads
    Posted on 2011-02-25

    When I was an operations manager all I wanted was to become a sales professional. My eyes bloodshot from waking up at 3:30 am, I would peer out into the parking lot to watch the smiley sales people meandering in at 8:30, driving nice cars, wearing suits and sipping coffee.  Not to be negative, but some of the guys were real goobers, and I knew that I could bring a significant amount of value to the table in sales.  However, it took several years for me to break into sales.  I was told “no,” on more than one occasion, and was even told to give up the dream.   But I never gave up, and eventually my persistence paid off: I was given an entry-level sales position.

    Over time, I was earning quarterly commission checks that were more than an entire year’s pay in operations.  Even with the success of consistent quota achievement and the subsequent earnings, I had great difficulty believing that I belonged in sales.  After all, I was not recruited, or drafted.  I did not have a...

  • 0 comments 488 reads
    Posted on 2011-02-16

    I know that you have sales goals, and that pressure to produce can be overwhelming.  You know what level of person you are looking to reach and have a well designed cold-call script.  Are you missing something, is there more you can do to prepare?

    Three Things to consider before cold calling your next prospect are:

    1. What is the worst-case scenario?
    2. What is the best-case scenario?
    3. Are you prepared for both?

    The worst-case scenario is the worst possible outcome once you have made contact with a prospect.
    Usually, this means that the person tells you (among other things):

    a. That they are absolutely not interested (followed by a dreaded sound…click).
    b. Don’t call me I’ll call you. 
    c. That they are too busy right now why don’t you send me some information.

    Many times these scenarios are indicative of a death sentence for a sales opportunity, mainly because the sales person is not prepared to transition a...

  • 0 comments 991 reads
    Posted on 2010-11-25

    You are up against a formidable goal and not hitting your sales quota.  As you do the math, you conclude that it is not worth trying to land smaller sales; they simply will not move the needle enough to insure you beat your quota.  So you lock your sites on large accounts.

    I have seen lists of prospects that look more like a who’s who of high profile businesses than a sales pipeline.  Sales managers often sail right past the pipeline review, as they take a cursory look and decide that the sales pipeline is brimming with “A” list talent.  The result is often a heap of unrealized revenue and a dejected sales force with empty pockets.  Yes, sales people are getting appointments and making proposals, but they haven’t closed anything substantial in a long time, right?
    So what should we do about it?
    First of all, to...

  • 0 comments 1,283 reads
    Posted on 2010-09-21

    The other day I asked a prospective client what she thought about her sales team’s execution in 2010, surprisingly, she said that she was in favor of it!

    Despite all of the magic potions and salves that promise to shorten sales cycles there is still a lag in daily selling activity and the fruit that it hopes to produce.   For some, 2010 has been a great year, but for more, 2010 has not been a banner year in sales performance.  If you are one of the sales professionals that has experienced a disappointing year, one way to finish out the year strong, and set yourself, and your organization, up for success in 2011 is to start planning now.

    Albert Einstein once said, "The definition of insanity is doing the same thing over and over again and expecting different results."  To approach next year the same way you approached this year is just plain nuts (unless you had a banner year).  To borrow another quote (this one from W.L. Bateman), "...

  • 0 comments 1,296 reads
    Posted on 2010-09-02

    Prospecting for new business is the lifeblood of any sales organization.  Sales managers often find themselves in a precarious position with regard to sales prospecting.  Prospecting activity fills the sales pipeline with the right kind of prospects that will eventually become happy customers.  However, a sales manager cannot “do it all;” they need to leverage the power of their sales team to exceed sales expectations.  Many sales managers wash their hands of prospecting activities, as if they have earned some sort of reprieve by virtue of their title.  Just to be clear, I am not advocating that sales managers take on the role of full-time prospector for the sales team but rather I am advocating...

  • 3 comments 1,957 reads
    Posted on 2010-08-26
    If all of the traffic lights in the world were green at the same time,

    imagine the mess it would create.  Ultimately, there must be some sort of order, a balance of stop, go, fast and slow.  When trying to get somewhere, the last thing you want is a red light, but it is this very thing that brings order from chaos and ultimately brings you safely to your destination.

    Top-notch salespeople are often a difficult bunch of people to manage; elite sales professionals can pose especially difficult challenges for their respective sales managers.  Top performers often are the ones that are moving the fastest, require little in the way of motivation and tend to neglect some of the necessary administrative details along the way.  One thing we have as sales managers, to help to manage the sales process, is a Customer Relationship Management...

  • 0 comments 965 reads
    Posted on 2010-08-18
    In a process driven sales cycle, a major point of frustration can be when opportunities get stuck in the sales pipeline - somewhere between the proposal stage and the implemented stage.  As a sales manager, you know that you have made your case to the right person and that there was enough interest to move the process forward.  However, after you have matched needs with solutions, and painted a picture of what life will be like with that need met, there still seems to be no final buying decision.

    Executed properly, a sales process will naturally lead a prospect or customer to a buying decision.  As sales professionals, we are aware of the stages of the sales cycle.  Salespeople are taught to prospect in order to fill the funnel, to qualify in order to assess possible fit, and to propose, close, then grow business.  One place in the sales cycle that goes neglected, and is often the exact spot where things get stalled, go stagnant, and fizzle out, is...
  • 0 comments 984 reads
    Posted on 2010-08-11
    Have you ever had a sales manager tell you that they were unhappy with how long prospects were lingering in your sales pipeline?  If so, please forward this to them.

    Look at any CRM system and you’ll find plenty of common elements.  Among them include fields for sales stage (with a default win probability), expected close date and expected revenue.  With these elements, management typically forecasts by discounting the expected revenue based on the win probability (per the sales stage) and organizing opportunities according to expected close date.  Thus management has an idea of what they can expect in terms of revenue over the next several months.  This is all very basic Sales 101 stuff, but is often the source of unmet expectations between sales managers and their sales force.

    A main source of the divide between a sales forecast and the subsequent sales performance is that win probability is typically tied to the...
  • 0 comments 1,070 reads
    Posted on 2010-08-05
    To a large extent, sales is a numbers game.  Few sales professionals would argue that point.  You have to throw a lot of tomatoes against the wall to get some to stick.

    These days, however, despite pouring on the numbers, many sales people are still struggling for sales.  Often times a sales manager will ask a sales person to show greater numbers.  It seems logical enough - by increasing the sheer volume of cold-calls, sales presentations, and proposals, they hope to better the odds of finding, qualifying and closing more deals.  It is a serious event when a sales person makes the all-important phone call.  The problem is that many times, under the pressure of it all and due to a bit of laziness, sales people forget what is on the other side.  On the other side, is...
  • 0 comments 1,836 reads
    Posted on 2010-07-23
    I have always been a fast talker, not like a huckster or snake oil salesman, but more to do with rate of speed - like the guy at the end of a commercial that reads a list of disclaimers.  Needless to say that this has always worked against me when trying to build credibility and trust with new prospects and customers.  Like many sales people, I was taught some sales techniques for rapport building.  For example, when you begin a sales call, take a visual survey of the person’s office.  Attempt to find some common ground or points of interest like golf, the kids, the alma mater or favorite sports team.  This may have a place somewhere in the sales relationship but I don’t believe that its place is early on in the process.