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As the former director of retail for Bose Corporation and an independent retailer himself, Doug has the unique experience and ability to help companies of all sizes. Doug is a retail and customer experience consultant, keynote speaker and a recognized expert worldwide.
  • 0 comments 210 reads
    Posted on 2013-05-15

    I believe that almost all employees want to do a good job.  And for the most part, they do. Even so, we do from time to time end up with someone who isn’t meeting our expectations.  Here are several ways I see managers and owners address that issue.

    * Never say anything to the employee, but silently become more and more frustrated. Nothing like a resentment to turn around an employee’s performance! The employee thinks he’s doing fine, but his manager is getting an ulcer.  People aren’t mind readers.  Managers have to say something if they’re going to improve someone’s performance.

    * Complain to others about the employee, but never say anything to the person him/herself. Hey, at least they’re talking about it! Too bad it’s to the wrong people. I’m sure the manager’s spouse, friends, or even his/her dog or cat would appreciate it if the manger stopped talking to them and started actually doing something about the employee.

    * Say something to...

  • 0 comments 65 reads
    Posted on 2013-05-08

    In honor of Mother's Day, here's some advice my mother might give if she was part of your management team.

    “We get what we expect from people. The worst thing I could have done as a mother is to lower my expectations of my children. Instead, I taught them how to achieve more. As leaders, we should do the same with our staff.”

    “I worked well in to my seventies because I loved the people I worked with. As a matter of fact, I still help out there every now and then. The effort you put into building a great team and being a great place to work directly impacts your sales and customer experience.”

    “You catch more flies with honey than vinegar. Never underestimate the power of being nice to your staff, your customers, and even your competitors. By the way, you’re still being nice when you expect more from your team.”

    "Leave work on time to be with your family. There's always time to do paperwork and other tasks, but you'll never replace the...

  • 0 comments 241 reads
    Posted on 2013-05-01

    We achieve what we believe. Sometimes that serves us well, and sometimes that holds us back. Here are some of the myths that create barriers to success in stores and other customer-focused businesses.

    Myth #1 - I can't make sales goal on slow days.   Granted, it might be a little challenging to make your sales goal when fewer people are walking in the door, but slower traffic also gives the team an opportunity to spend more quality time with customers. All it takes is one good customer to make the day.

    Myth busting action: Give your team higher ADS and conversion goals on slower days. "Since it's slow, let's shoot for $125 per sale instead of our average goal of $100." Also, determine what actions will create those results. You might also set some higher expectations on calling customers and other traffic building actions.

    Myth #2 - Customers want to be left alone

    Customers want to be left alone by employees who...

  • 0 comments 173 reads
    Posted on 2013-04-24

    Redirecting a conversation is an extremely effective technique used by highly effective salespeople.  Let me give you a good example.

    Let me tell about a great example I witnessed.  A man came into a store I was working with in search of a very particular pair of earrings.  I didn't hear the entire conversation, but it seemed that somehow his wife had lost one earring of a pair he had given her.  He told Debbie, the sales associate that he travels extensively and is always on the lookout for earrings that would replace the lost one.

    Debbie asked him describe the earrings and then showed him some potential matches.  None of them were a match, and the man said he would just keep looking.  At this point one of three things can happen.

    1. The sales associate can say she's sorry and wishes him good luck in his search.

    2. The sales associate can provide somewhat better service than that by giving the customer the company's contact information...

  • 0 comments 191 reads
    Posted on 2013-04-10

    You’ve probably read that former Apple retail executive Ron Johnson is out as JC Penney’s CEO after 17 tumultuous months. You can’t say he wasn’t ambitious.  Johnson made major changes to JCP’s pricing, merchandising, marketing, store design and technologies.

    I’m not sure his ideas for reinventing the department store were wrong, but his approach certainly did him in. Here a few things any of us can learn from his experience.

    * Test major changes to your business before racing forward.  Ron Johnson never tested, or even considered testing, his new pricing model. His detractors would say his arrogance kept him from testing his new pricing approach. He would probably say he couldn’t test it because the company was bleeding cash.  Well, now it is hemoraging and the damage could be fatal. I believe if had tested the pricing concept he would have learned that customers were confused and still looking for the sales they are accustomed to.

    Whether you...

  • 0 comments 244 reads
    Posted on 2013-04-03

    Social media is a great way for retailers to engage their customers.  When done well, customers even engage one another.  But believe it or not, that same level of engagement can work against you when something goes wrong.

    This is what one of our readers recently experienced when what seemed like a simple request turned into a Facebook disaster.  Here is what happened, along withsteps you can take if you ever experience something similar.

    One day a locally owned store was asked if they would post in their window a flyer about a lost dog. (You can probably already see where this is going.) Although this retailer does a lot with and for the local community, they have a policy of not placing community material in their windows.  They said they would be unable to post the flyer.

    Before they knew it what seemed like an innocent decision, consistent with a long-standing policy, blew up online.  All of a sudden it seemed that every dog lover in the community was...

  • 0 comments 335 reads
    Posted on 2013-03-27

    A friend of mine likes to say that he has all of the answers, but unfortunately they are to the wrong questions.  Which is unfortunate for him, but by answering the right questions you can make a positive impact on your staff, store, and results.

    Here are seven questions whose answers could potentially dramatically improve your business and sales results.

    1. What two or three things, that if everyone on your team could or would do better, will have a direct impact on your sales results?

    Why ask this question: Sometimes what we’re currently focusing aren’t always the areas that will have the biggest impact. I once asked a client this question and he quickly identified a number of things that would raise his stores’ average sale and conversion rate.

    2. What words would your employees use to describe you?

    Why ask this question: Go ahead and write down those words before I explain why. I’ll wait.  ...

  • 0 comments 236 reads
    Posted on 2013-03-13

    Last week I received an anonymous email from a store staff.  They said that their owner/manager, a regular reader of my newsletters is in their own words “The boss from hell.”

    They shared some of their reasons for bestowing the title, and asked me to try to help them. I have to say I was intrigued. I’ve worked for some less than stellar bosses, but I never went so far as to ask for help from an outsider.

    I ended up exchanging emails to learn more about what this person was doing to earn the label of boss from hell.  I realize I was only hearing one side of the story, but even if only half of it is true, this owner/manager needs to improve.

    It was an interesting email conversation, and I realized that even good bosses could learn from what this staff has been experiencing.

    Here are five factors that can lead you to become the retail boss from hell, with a comment from an employee on each one. (I’ve adapted the comments to protect the innocent and the...

  • 0 comments 333 reads
    Posted on 2013-03-06

    One of our clients owns a successful bread store.  I noticed on a recent visit that there is a bell next to the oven.  When I asked the owner what it is used for he replied, “We used to ring the bell when a loaf of bread came out of the oven, or when celebrating a new customer, or when someone had earned a free loaf of bread.”

    I thought that was pretty cool. I also heard the “we used to.” It's too bad they stopped, because I think ringing a bell is a great point of differentiation, and creates a unique and memorable customer experience.  They don’t ring a bell at Panera.  They don’t celebrate customers at the grocery store.

    I get how easy it is to get away from ringing the bell. It happens all the time. People (and companies) slowly drift away from doing those little things that make their store or business different. It is rarely ever a conscious decision. It just happens over time.

    There’s the clothing store that has chalkboard on the dressing room doors, but...

  • 0 comments 191 reads
    Posted on 2013-02-27

    Almost everyone has what I call subconscious assumptions. We go into most situations or interactions with a subconscious assumption of what we believe will happen. The subconscious assumptions are a sum of our experiences and our own beliefs, but since they are subconscious we rarely realize they are guiding our behaviors and actions.

    Let me share a non-retail example. When I was a teenager, one of the hardest things to do was asking a girl out on a date. Since there was no texting, email, or Facebook, you had to ask her either in person or over the telephone.

    In the beginning I was nervous, but determined. Unfortunately, things didn't start out so well. I think the first three girls I asked out were older, and they had no desire to go out with a younger boy whose mother would have to drive us to the movies. The next three I asked already had boyfriends. Or at least that's what they said, and I'm sticking to that story.

    It wasn't long before I wasn't as nervous...