Drew J. Stevens Ph.D. (Dr. Drew) is the author of Split Second Selling and the soon to be released Ultimate Business Bible and six other business books on sales, customer loyalty, self mastery and business development solutions. Drew helps organizations to dramatically accelerate revenue and outstrip the competition. He conducts over 4 international keynotes, seminars and workshops per year.
  • 0 comments 586 reads
    Posted on 2012-03-20

    I like you am frequently bombarded with cold calls and find them not only intrusive but also unprofessional. Those familiar with my columns know that although I have 31 years of sales experience I never have nor ever will believe in cold calling. This is especially true in our crazy world of multiple meetings, multi tasking, multi touch and caller ID. It is just too easy for people to avoid you. Yet the true reasons why cold calling is ridiculous is that 1) most companies that are too cheap to train new staff will send them to the phones with “lists of people to call” (indicative of the scene from the original movie Wall Street or even Boiler Room, and 2) the individuals calling have no clue what to say after “hello”  – they are completely unprepared.

    Here is a call I received on March 2 that...

  • 0 comments 521 reads
    Posted on 2012-03-15

    I was in my office conducting a coaching session when I heard my wife in the other room engaged in an argument. Once completed, I asked her whom she was mad with and why. She informed me that in the recent four months our mutual bank account had been it with a simple but erroneous nine-dollar charge for accounting software. It is software we never ordered nor wanted.

    The anger ensued when the agent on the telephone refused to make the change requesting that I too speak with the agent. Since this is a joint account there was no reason to speak with the agent and according to my wife she was not only becoming bureaucratic but belligerent about speaking with me. As the belligerence increased so did the anger. It was at this point my wife requested speaking with a manager. Get this the agent refused.

    It was after much convincing that the agent then called for a supervisor however as she went to switch off to her manager. She left her microphone “hot” and let out the “B...

  • 0 comments 492 reads
    Posted on 2012-03-01

    Over time I have found the easiest way to be successful with patient expectations is to think about patient service from start. Every practice needs to consider the importance of patient service as the basis of its operation. In order to do so I have discovered that comes down to four elements. Let me describe each of them for you.

    First, The people aspect has to both internal and external. This means that staff must have innate capabilities for treating people well. This infers that you’re hiring practices need to change. Individuals must be recruited and hired for their patient service skills.

    In today’s competitive society patient influences are extremely vital. So much so that almost every website, blog or other electronic communication informs prospective patients through case study and testimonial. When you treat your patients right they tell other patients. Think of those testimonials you collect and how they assist in gaining new patients. When others speak of...

  • 0 comments 427 reads
    Posted on 2012-02-28

    During a recent examination one of my physicians began to diagnose my issue and began to speak in either Aramaic or some such hieroglyphic. This reminded me of working many years ago Wall Street while selling technology; there were more acronyms used than people on a New York Subway during rush hour.

    There is a reason why professionals use acronyms so often; they fail to provide customer focus. They are so involved in their own comfort zone that they speak with what is comfortable for them-not the client. Unfortunately this places the client on the defensive.  First many will not ask to explain things rather illustrating they understand and depending on the professional they will not stop to explain. However such attitudes due frustrate your patients so here are some suggestions:

  • 0 comments 357 reads
    Posted on 2012-02-16

    There is apparently a new law that is taking effect for consumers that receive droves of robo calls from telemarketers. Instituted from a case involving Mims v. Arrow Financial Services, the new consumer protection prohibits, “using an automatic dialing machine to call a person’s cell phone without prior consent; using a prerecorded voice message to call a residential phone line without prior consent; sending an unsolicited advertisement to a fax machine; and using an automatic dialing machine to engage two or more of a business’s telephone lines simultaneously”. (source = Source for the TCP Act)

    Apparently many firms including telemarketing are up in arms because it curtails their way of doing business. Hey telemarketers you really were not getting much business this way. The problem with many in sales today is that they believe selling is a transactional process....

  • 0 comments 317 reads
    Posted on 2012-02-16

    I am always amazed by physician waiting rooms and how they alter from practice to practice. Recently while visiting with one physician I arrived to a rather large waiting room almost 30 x 20 with three coaches and numerous chairs. As I approached I noticed that there were newspapers and magazine strewn about the floor and coaches but more importantly no one was in the waiting room!

    I approached the waiting room window; you know that ridiculous carved glass indicative of a shower stall. I listened intently as I heard three women laughing on the other side of the glass. As I continued to listen I took note of the clipboard adjacent to the window that disclosed a note stating, “SIGN IN, TAKE SEAT, WAIT TO BE ANNOUNCED.” I did as the note requested.

    Moments later the laughing halted and the shower stall opens. A hand appeared (you know similar to Thing on the Adams Family) and took the clipboard. The window shut, the laughing resumed.

    And then within a 10-minute...

  • 0 comments 705 reads
    Posted on 2012-02-14

    I recall a time when Bree handled the front desk for a very prominent physician. Bree was a very nice young women but rather introverted. I am fairly gregarious and each time I saw her I greeted her warmly. However she did not reciprocate. Rarely did Bree smile at the front desk and rarely was she empathetic to clients taking pragmatism over relations. Eventually patients either complained or simply went to another physician. Given concerns about revenue and future growth the physician terminated Bree.

    Dale Carnegie’s “How to Win Friends and Influence People”, is one of the most widely read books of all time.  In 1946, Mr. Carnegie understood the importance of not what you say but how you say it so her are some Essential words and phrases that make a caller feel welcomed — and give a great impression of your company. After all, your patients will be taken with you or not from the moment that you answer or someone else answers your telephone to inquire about your practice or...

  • 0 comments 576 reads
    Posted on 2012-01-26

    It is unbelievable that so many people think that they can sell. Selling like any other profession requires tenacity, patience and professionalism. Suggesting that anyone can sell is similar to saying anyone can be a surgeon, fly a plane or become an Olympic champion.

    Everyone has a certain set of innate qualities that allows them to excel at craft. And similar to any profession there are those that have these skills for selling and some that don’t. This is the reason why so many sales people fail and why so many companies fail to make revenue targets. When there is a common belief that the average Joe can sell there is a failure to understand strategy.

    This is not to say that business people cannot be taught skills to assist them. However herein lies another issue; many organizations today have stopped paying for personal development and many sales people do not believe they should pay for sales training. This is not only true it is plain old stupid. Selling...

  • 0 comments 519 reads
    Posted on 2012-01-17

    Listen, you can go to all of the networking meetings under the sun and collect hundreds of business cards while you’re at it but if you’re not hanging out with people you can do business with, you might make some new friends, you won’t necessarily grow your business.

    If you want to grow your business by networking it is imperative that you network with: people who are your ideal clients, people who know your ideal clients, and/or people who do business with your ideal clients. It’s that simple. When you network with people who need your products/services (or know others who do) there will be a natural interest in knowing more about your business.

    Here are some things to consider.

    •          Effective networking can increase your visibility and strengthen your career. The more people you meet the more that know you. The most successful people in the world have vast networks. These help with jobs, leads, aid and a whole lot more.

    ...
  • 0 comments 841 reads
    Posted on 2012-01-07
    • It was reported during the recent Christmas season that Best Buy who took orders during Black Friday was telling consumers that they were not able to fill certain orders and were thus cancelling them. No wonder was it was recently announced they are falling into bankruptcy. Businesses fail when there is a lack of focus for the customer. The trouble is who is next.
    • One of my clients was recently terminated from her position. However she needed to sign a redundancy agreement to ensure that she would not turnaround and sue the organization. To help ensure she was redundant the organization sent 243 pages of titles denoted recently terminated individuals by title only and others in consideration. There were over 11,000 people on the list! When employees are treated like chattel and can be terminated at any time, organizational leaders really need to take a better look within.
    • One client told me of an experience where her business cell phone needed repair. What...