I like you am frequently bombarded with cold calls and find them not only intrusive but also unprofessional. Those familiar with my columns know that although I have 31 years of sales experience I never have nor ever will believe in cold calling. This is especially true in our crazy world of multiple meetings, multi tasking, multi touch and caller ID. It is just too easy for people to avoid you. Yet the true reasons why cold calling is ridiculous is that 1) most companies that are too cheap to train new staff will send them to the phones with “lists of people to call” (indicative of the scene from the original movie Wall Street or even Boiler Room, and 2) the individuals calling have no clue what to say after “hello” – they are completely unprepared.
Here is a call I received on March 2 that...





