Social networks are becoming increasingly popular and individuals are able to influence the masses in a matter of minutes. To that end, marketers have been trying to leverage social media to reach their customers for years with limited success. Among the challenges is targeting and tracking the best customers with the most relevant message in the appropriate channel.
With the right technology, marketers can crack the code and leverage the power of social media, as well as track how viral their message becomes once posted on social sites. Not only can marketers track who is posting to social sites, but they can also track how many people are interacting with the message once it is live on sites like Facebook and MySpace.
Among the critical components of this new era of social media tracking are “connectors,” people who are quick to spread the message to their network. Once these individuals are identified, marketers can better target their messaging to “connectors,” and...
