David Gruttadaurio

David Gruttadaurio

NewsLettersMadeForYou.Com
  • 2 comments 890 reads
    Posted on 2010-01-28

    "Reports of my death have been greatly exaggerated." Mark Twain said that back in 1897.

    Print newsletters have been saying it for the past ten years.

    Why? Because many business owners feel...

    1. With the internet, all they have to do is post content online; everyone will flock to their site to read it. Plus it's FREE!

    2. Email is king! Just send an ezine. It's FREE!

    3. Postage keeps going up along with printing costs... but email is FREE!

    There's no question about it. Print newsletters should have died a long time ago.

    But a funny thing happened on the way to the funeral. The print newsletter suddenly became Lazarus and a resurrection took place.

    5 Reasons Why Print Newsletters Are Still Around

    1. Printed mail gets delivered - It's never blocked or caught in spam filters.

    2. It is proven that the majority of people prefer to hold, touch and feel what they are reading.

    3. Studies show...

  • 2 comments 1,510 reads
    Posted on 2009-11-06

    You spend a considerable amount of time and money producing your monthly client print newsletter. Having it tossed in the trash along with the 'B' pile (junk) mail is the last thing you want.

    Yet this happens every day to small business owners just like you. In fact, it's probably happening to you right now.

    Why? Because most monthly client print newsletters are not put together in a way that screams out "READ ME!"

    Having Great Content is Just the Beginning

    Ignoring your newsletter's 'packaging' or formatting is like giving your clients a lovely gift... and then wrapping it with duct tape and plain brown paper. The fascinating articles and interesting content in your newsletter must be presented in an appealing way to capture the eye's attention.

    By following seven basic newsletter design rules you will ensure that your client print newsletter does not wind up in the trash.

    7 Tips to Get Your Newsletter Opened and Read...