Last week NetSuite announced OneWorld, new technology that enables multi-national companies to manage their finances. If you are not a financial person, the distinction that the new offering...

Starbucks’ new My Starbucks Idea customer-community-let-us-hear-from-you idea shows how hard it is to do the social marketing thing and it also shows how corporations sometimes take good ideas and...

Make your company easier to do business with. That sounds simple doesn’t it? Who would make their company harder to do business with, intentionally at least. Reminds me of the old FedEx...

CRM has been a stable tool set for many years because the particular combination of sales, marketing, service and support is a "just right" solution. In other words, it fits the need. But now the...

One of the next things to look at in CRM might well be streaming media. Think about it. Sites like YouTube and many others have made it easy to author video content that can be consumed in...

There was a short announcement on the wire that I thought worth paying attention to on Monday February 25, 2008 — today, as I write this. It said, “Market2Lead and ExactTarget announced a...

When life gives you lemons, you need to make lemonade. At least that’s the conventional wisdom, right? Oracle’s announcement of a Single Tenant Enterprise Edition of Siebel CRM On Demand sounds...

I got wind of a rumor yesterday that went like this: Some high ranking people at Salesforce.com had approached Oracle to gauge Oracle’s interest in buying Salesforce for $75 per share. A reporter...

I have been giving a lot of thought to the challenges of social networking/social media over the last few months. Actually, I have been following the phenomenon since about 2002 when Diane Hessan,...

Unintended consequences can be both good and bad. At their best, they are the serendipitous things that once in a while make a CEO look like a genius. At their worst, they can go by other names,...