We want your opinion!
This email subject line that was recently sent to me from a pet food company.
At first, I thought the company wanted me to complete a survey, but they were actually requesting that I write a product review for any one of their products. In exchange, I would be entered into a sweepstakes. Seems reasonable enough, doesn’t it? So why am I highlighting “We want your opinion!” as a weak subject line?
It doesn’t hit the old brain in a powerful way.
The old brain makes very quick judgments. That’s why it’s so important that the opening line, or first few sentences of any communications be engaging and about the reader. The old brain is also very self-centered. Applying a few simple neuro-marketing principles, this headline could have been written in a way that more dramatically grabbed readers’ attention and motivated customers to write love letters about the brand’s products. After all, plenty of people are...