It always fascinates me to see product, service and marketing innovations emerge that bolster our ability to get the ‘bear hug’ we seek from consumers. Take Ms. Dewey for example. (www.msdewey.com) A search engine with a personality. Designed to interact, entertain and inform, Ms. Dewey 'humanizes' the search engine experience.
I think there's much more to Ms. Dewey than pages of links. I think she's a sign of things to come as we continue the pursuit of strong relationships with our customers. Let's look at the obvious: Now more than ever we connect with each other electronically. There is less face-to-face human interaction than that of a decade ago. For some, entire work days go by without an in-person experience. This has upped the value of human contact. The result? Consumers are responding more and more to the human connectivity strong brands transmit.
If you define a brand as the personification of a...
