Most marketers or HR directors would love to have several high-quality employee testimonial videos to support the company’s employer branding efforts – particularly when it comes to recruitment. They also say, however, that it’s one of those difficult and expensive tasks that they just don’t seem to be able to manage with available resources. Frankly, we disagree that producing testimonial videos for employer branding is difficult – or expensive.
10 videos a day? No sweat.
Bringing high-quality videos within easy reach of virtually any size of company or budget is now a real option. One piece of the employee video puzzle has definitely changed. And I’m sure many of the companies for whom our film crew has shot 10 such videos in a single day would agree!
One of the secrets to making such videos doable is length: To keep your employer...