I recently started to look for a new set of golf clubs. As I traversed through all of the manufacturer websites, golf magazines, golf club reviews, golfing blogs, Twitter, and numerous Google searches, I realized that shopping for something has become more and more difficult. In fact, the complexity of making a purchase decision has by far surpassed the actual act of paying for and receiving the golf clubs.
Unlike in 1985, when shopping and buying where one in the same and most often happened in one store with one sales person, 2010 is much different. Shopping and Buying are 2 very distinct processes that a consumer goes through, both of which need to be supported and nurtured.
Here's how I define shopping vs. buying:
Shopping - ...
