• Print Friendly and PDF
  • Print Friendly and PDF
Danny Brown

Danny Brown

Bonsai Interactive Marketing
Danny Brown is partner at Bonsai Interactive Marketing, a full service agency offering integrated, social media and mobile marketing solutions. He is also founder of the 12for12k Challenge, a social media-led charity initiative connecting globally and helping locally.
  • It’s All About the LIST, Baby
    0 comments 682 reads
    Posted on 2012-08-27

    Importance of lists


    One of the things that never ceases to amaze me is the lack of basic customer service smarts in many companies. It seems such a dumb game to be playing, as well.

    For example, if a company’s customer service is poor, that’s more than likely going to mean a very big uphill struggle ahead in terms of brand acceptance. But, if customers have a positive view of your business, it’s an extra piece of firepower that can be used in getting the news out about a new product or service.

    This is particularly true with social media and online networks. With the amount of blogs, micro-blogs and forums that can spread bad news like wildfire, examples of poor customer service will come back and hit you hard – and fast. This is equally the same for positive news about you...

    Read More »
  • Sorry, Content Dudes, But It’s Just Plain Old Marketing
    0 comments 923 reads
    Posted on 2012-08-21

    Content marketing


    If you search “content marketing” on Google, you get about 560 million results.

    There are events dedicated to content marketing, and folks like Brian Clark, Joe Pulizzi, Marcus Sheridan and others are huge proponents of the term.

    So, big business then. And yet…

    Is there really such a thing as content marketing? Or is it just marketing, plain and simple, and a facet of a bigger picture?

    According to Wikipedia:

    …content is...

    Read More »
  • Read, Savour, Comment, Share – Your Four Step Guide to Blogging Success
    0 comments 1,081 reads
    Posted on 2012-08-20

    Four steps to blogging success


    You start blogging because you want to do something. Be someone. Be a part of something.

    It doesn’t matter what your goals are – thought leader, business leads, brand awareness, monetization, or even just a place to post thought – you blog because of a particular reason.

    The problem is, no matter how good the reason may seem to you, the traction isn’t coming fast enough for you. Which is okay, actually – successful blogging is a marathon, not a sprint (damn these cheesy quotes!).

    But for anyone that’s looking to try and speed up the success process, stop looking too deep into why you might be lagging, and instead think about adopting these four approaches that every blogger should aim toward, if they want to be...

    Read More »
  • In Social Media, No One Cares Unless YOU Care
    0 comments 938 reads
    Posted on 2012-08-13

    Care about social media


    Depending who you listen to or read in the social media space, the best reason to use social media for your brand varies. It can be for listening; resolving issues; lead generation; focus groups; recruitment; and much, much more.

    All good reasons. All good value. And yet….

    While these are all solid enough reasons to be on social media from a brand’s point-of-view, they mean nothing unless you have an audience. Not just an audience, but also one that actually trusts and supports you, and will listen when you speak. Without that, you’ll just be another tree in the forest that no-one hears fall.

    So how do you build that most valued of commodities in social media (and business in general) – identity and trust? Especially in such a...

    Read More »
  • Is Social Media a Waste of Time?
    0 comments 915 reads
    Posted on 2012-08-07

    Social media a waste of time


    It can be. For example:

    • If you don’t like doing legwork and want quick solutions regardless of quality, social media is a waste of time.
    • If you don’t like knowing what your customers are saying about you, social media is a waste of time.
    • If you think LinkedIn is a non-productive business platform for intelligent conversation and leads, social media is a waste of time.
    • If you like spending thousands on marketing and advertising, and don’t care about results through measurement, social media is a waste of time.
    • If you think the bottom line is all that matters, and relationship marketing to longer term success isn’t beneficial, social media is a waste of time.
    • If you don’t want some of the...
    Read More »
  • The Three Core Tenets Every Successful Blogger Needs to Have
    0 comments 760 reads
    Posted on 2012-08-02

    Three tips to be a better blogger


    As bloggers, we all have different goals.

    Some may be to monetize your blog; some may be to get a book deal; some may be to become recognized as an expert in your field; others may be to share company news and updates.

    Some may even just be to have a personal outlet where you can let your creativity go and see what works, and what doesn’t.

    But no matter the goals you have for your blog, to succeed in them takes more than just setting up a blog and watching the success come rolling in.

    While there may be early successes, to be a truly successful blogger you need to have the following three key tenets.

    1. Patience

    So many bloggers give up in the first few months because they’re not...

    Read More »
  • How Much Listening Does Social Media Listening Really Offer?
    0 comments 983 reads
    Posted on 2012-07-23

    More cool facts about social media


    Social media listening. Social media monitoring. Social media tracking. Social media intelligence.

    There are many descriptions of how we can use social media as a listening tool, to complement (or replace) our more interactive approach where we converse too.

    While the idea behind social media listening is cool – after all, who doesn’t want to know what’s being said about them, by who and when? – the current tools don’t easily offer the kind of listening that would be really useful.

    Listening Data is Still Keyword Driven

    Whether it’s free tools (Twitter Search or Google Alerts) or premium offerings, the main issue with social media listening is that it’s still (primarily) driven by keywords.

    So...

    Read More »
  • At Some Stage the Conversation Has to Advance
    0 comments 789 reads
    Posted on 2012-07-18

    Over on Facebook, author and marketer Geoff Livingston posed the following question/statement:


    Apart from the misplaced punctuation mark in CEO’s (*cough*, sorry Geoff, couldn’t resist!), it’s a great question, and one that solicited some great responses (mostly along the lines of CEOs don’t need to tweet).

    Because, simply put, a CEO has one job and one job only – to meet the goals set for the company by the Board of Directors. In that role, he or she becomes responsible for four key tenets:

    • Communicator – ensuring the outside world and/or media are kept up-to-date with the current business.
    • Decision maker – responsible for the overall strategy and policy making.
      • ...
    Read More »
  • Your 10 Point Checklist to Help You Grow Your Blog
    0 comments 1,119 reads
    Posted on 2012-07-06

    Grow your blog


    For many bloggers, there are a variety of blogging goals – growing your blog, monetizing your blog, attracting more readers and more.

    While the intent of setting goals is always a good one, often it can be easier said than done. Things get in the way, like life, work and more, and even the most intent blogger can soon let their goal slide.

    Yet it doesn’t need to be this way. Just like any commitment, it just takes willpower and stamina. The good news for bloggers is that stamina can be replaced by a blog schedule or maintenance calendar....

    Read More »
  • Creating and Curating an Experience Your Audience Will Remember
    0 comments 955 reads
    Posted on 2012-07-03

    creating an experience


    We like to be entertained. We enjoy storytellers that can transplant us into fantastical realms and take our imaginations on rides that we’d never usually imagine.

    We like touchpoints. We feel more in tune with those that directly reach out to us and hold our hands; guide us; share their experience and involvement with something, and make us feel that we’re the only people that they’re talking to at that given time.

    Simply put, we enjoy being part of the experience.

    The best storytellers are that because their audience is enveloped by the words from the pen or the lips of the person telling the story. The best touchpoints are the ones that leave us with a lasting impression long after the initial...

    Read More »
View all posts
All posts by Danny Brown     Connect:
  • blog
  • facebook
  • twitter
  • rss
Loading