Danny Brown

As a business resource, Slideshare stands pretty much head and shoulders above most other content platforms.

From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in.

As a research solution, Slideshare offers analysis from some of the smartest minds on the web across all verticals. These include standard presentations, videos, multimedia and more.

Which brings us to this week’s Sunday Share.

Every week, I’ll be sharing a presentation that catches my eye and where I feel you might be interested in the information inside. These...

In their excellent book Humanize, authors Maddie Grant and Jamie Notter share their insights into why a truly successful business needs to take the reasons social media has enjoyed exponential growth as a business imprint, and implement it across the organization.

It takes more than simply activating staff on social media and being more “approachable” as a business on the social web – it’s a complete mindset and culture change, for which many organizations today are still...

Mention “influence marketing” today and it’s a good bet that the majority of people will think of social scoring platforms like Klout, Kred and PeerIndex.

These early movers in the influence space have carved a niche for themselves and the brands they’re looking to work with, by attempting to provide data on who the most influential online users are.

By connecting brands with these online influencers, the hope is that brand’s message will be amplified to the Nth degree and more awareness around the brand will ensue.

However, a new report based on a global survey of 1,3000 marketers, PR professionals and brand managers/agencies highlights brand awareness as being less of a goal when it comes to influence marketing.

Instead, lead generation and customer acquisition are much more important, and where brands are allocating their budgets in the next 12 months and beyond.

The report also shows that social scoring platforms lack trust and authority when...

Outrage is outrage, regardless of where it starts. - Ann Marie van den Hurk APR.

If you type the term “social media crisis” into Google, you’ll receive about 1.7 million results. Remove the quotation marks, and you’ll get almost 700 million results.

Social media consultants will point to the likes of Motrin, Chick-Fil-A, Applebee’s, Kenneth Cole, United Airlines and others like them as examples of a social media crisis, where a business has come under heavy fire online on their own social channels, as well as blog posts and social updates elsewhere.

While it’s true that social media amplifies a crisis when it happens, it doesn’t actually create the crisis – the company does.

Social Media Crisis or a Crisis on Social Media?

Over the last few days, two more companies have found themselves the target of online unrest and extremely vocal criticism of their business practices.

The Royal Bank of Canada – RBC – is...