Cayley Vos

Not Your Parents’ Press Release: Making a Longtime Marketing Tool Modern Boosts SEO

Many dismiss press releases as something ‘old school’ that doesn’t fit in today’s web-based world, but it is to their detriment: they are missing out on what is in actuality a very useful marketing tool that can help educate, promote, and enhance SEO and improved website rankings.

Sure, press releases date back to the days before personal computers or things like facsimiles were even invented, and people had to type them up and mail them out. But imagine, if you will, if the people creating press releases in those days of old had been able to type up an unlimited number of those press releases, and then been able to send unlimited copies to an equally unlimited number of people – not just journalists, but also customers, potential customers, vendors, industry analysts, related organizations, etc. – anywhere in the world. We automate this and have...

Links Posted in a users news feed have a 0.14% CTR, 1 Click Per 715 impressions according to an analytics study conducted by EdgeRankChecker.com. A brief summary of this ranking data: if you want to make money from your facebook followers, create a system to monetize fans on your facebook page.

Fan Pages receive 0.00093 clicks per fan, approximately 1 click per 1000 fans. As a social media marketer you will need to accumulate a significant amount of fans to drive significant traffic to external websites. Getting people to click away from facebook is the biggest challenge for businesses and the main method of deriving a return on investment from the worlds’ largest social network.

Most large brands have at least 100,000 fans, and the Posts by these companies with less fans have a much higher CTR. For facebook Pages with over 1,000 fans, link posts still only have a 0.35% CTR, 1 click per 280 impressions, 0.00236 clicks per per fan, an...

This is a recap from a local city search engine optimization session at the Pubcon marketing conference. If you want to attend this fantastic conference, checkout our pubcon coupons for discounts.

Google is hungry for new data and uses QDF – Query Deserves Freshness, results with a timestamp and from news and blogs.

Video/images are important for universal search. Organic Local Optimization is getting listed in your city keywords.

Sometimes it is bad to get universal results, if people click on a video that does not convert it can kill your conversion, and is worse than having a classic ranking that links straight to your main website.

Different topics get treated differently in search results.

Google Review Document:

1. Named Entities
2. Action queries – focused on what you do
3. Location Details
4. Reviews/Citations/...

I love this TED talk and invite you to watch it, it’s only about 20 min long. This shows you on how great leaders inspire action and what makes people buy your products.

The key points are don’t tell people your title, or your company’s title, tell them what you do. tell them what problems you solve and why you do it – what is the purpose of your organization.

1. Why – the core of your beliefs, your inner drive to work to achieve remarkable results
2. How – how your product or service solves problems
3. What – basic definition

The golden circle is rooted in biology, not psychology. Biologically people respond to the why, not the what. “People don’t buy what you do, they buy why you do it”.

I do what I do because it makes a significant difference in peoples lives, it’s very transformative and I love being part of that.

Simon Sinek: How great leaders inspire action