Carson Poppenger

Unless you've been living under a rock, you're likely familiar with Twitter. It's the big buzz in SM right now. I've been using it regularly for about a few months and have found some interesting uses for it. However, unless your a die-hard tweeter, or marketer it's hard to see a lot of the value in the service. It's basically a public-facing, searchable, text message repository. In my opinion, if it's going to have any legs, they're going to have to make some updates to the interface. There are already a ton of app's that have sprung up offering the features that Twitter should be offering themselves already.

In the past few months I've written several articles about lead nurturing and lead recycling. We're seeing a contraction across the market, everyone is trying to look for new ways to generate more leads. Lead nurturing is an often overlooked way to increase the ROI on sunk costs from front end lead acquisition. However, while these programs generate additional top-line revenue, they come at a cost. It would be nice to generate a steady ongoing stream of leads from a single investment, but that's not likely. You'll need to invest in systems, technology and resources to ensure your program is efficient. Think of it this way, when you nurture leads your recouping revenue and converting customers that you otherwise wouldn't get. I've seen examples of sales people holding onto leads, companies that have no visibility and quality sales leads that end up collecting dust. What is...

If your managing events, webinars or teleconferences there are several levers you can push to increase the success of your next event. You'll want to pay close attention to; list size, registration rate and attendance rate. If you'd like some ideas to use to increase your registration conversion, and you haven't tried pre-populated data on your landing page form, you might want to check this out... Over the past year, I've been able to successfully convert between 50-90% of landing page visitors into a registration (depending on the offer).

Your list. It’s kind of like a water well. Do you make steps to ensure your well isn’t contaminated, has an ongoing stream of clean, pure water… Or are you leaving it open to any number of problems that could leave you extremely thirsty and destitute one day.

With the downturn in the economy lately, many marketers have been turning to their list for new opportunities. With the right strategy, your list can produce tons of revenue. The problem many of them will find is that they haven't been treating their list very well over the past few years, so their results will be much lower than expected. It's like trying to drink a tall glass of dirty water...

I've spent allot of time lately thinking about list management, because I've gotten allot of requests to run various offers to different lists. When these requests come up, I’m often surprised by some of the...