Since 1998 or so, the Internet has been upending consumer habits and industry practices, as marketers have tried to understand and reap the benefits of consumers' rapid adoption of this new medium. What started out as a secondary channel to generate traffic for information seekers has now grown into a critical component of any well-designed business or marketing plan. Today, the Internet is the fastest-growing marketing channel and is beginning to challenge television and radio for billions of advertising dollars.
Looking forward ... expect more of the same!
According to Forrester Research, the web is now the most popular remote shopping channel for consumers, outpacing catalogs, direct mail and telephone. Forrester analysts estimate that consumers browse, research or purchase goods online in more than 67 percent of all consumer-shopping episodes. That figure is estimated to exceed 75 percent by 2006.
As shopping patterns have...
Looking forward ... expect more of the same!
According to Forrester Research, the web is now the most popular remote shopping channel for consumers, outpacing catalogs, direct mail and telephone. Forrester analysts estimate that consumers browse, research or purchase goods online in more than 67 percent of all consumer-shopping episodes. That figure is estimated to exceed 75 percent by 2006.
As shopping patterns have...
