Bruce Dresser

Bruce Dresser

Echopass
Bruce Dresser is chief marketing officer for Echopass Corp., the experts in on-demand, always-on, hosted contact center solutions. Learn more about Echopass at www.echopass.com, or contact Bruce at Bruce_Dresser@echopass.com.
  • 0 comments 1,233 reads
    Posted on 2009-02-25

    Cutting costs and improving customer service are everlasting business goals, regardless of the economic climate. With capital expense budgets shrinking, however, more organizations are adding a third goal to the list: extending the use and the useful life of their existing infrastructure. In other words, enterprises want to deliver better service at lower costs using the software and hardware equipment they already own.

    “Rip and replace” is no longer a viable option for the 95 percent of Fortune 1000 companies that have made significant investments in their enterprise technologies. Today, those companies must “leave and leverage” their existing resources, building on the significant infrastructure investments previously made. Extending the existing infrastructure with hosted contact center technology that integrates to that infrastructure is a smart way to accomplish the goals outlined above, enabling companies to effectively “do more with less.”

    The concept is to...

  • 0 comments 2,034 reads
    Posted on 2009-01-23

    In today’s gurgling economy, companies are under more pressure than ever to ensure their customers remain satisfied. Increasingly, customer service improvements hold the key for competitive differentiation and customer retention, and the decisions about how companies define and understand improvements to the customer experience is critical.

    The most successful organizations are making decisions based on a careful analysis of actual customer needs and desires versus being driven by technology. They have learned that it is important to deliver the right mix of multi-channel services to optimize and simplify customer contact interactions. Even those technologies that promise to simplify operations (such as self-service or chat) may not deliver that benefit if the customer doesn’t want to use it. Instead, there’s the backfire: By attempting to simplify operations based upon technology instead of customer need, the company has actually made operations more complex.

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